Who is the girl in the Gucci Flora advert

The girl in the Gucci Flora advert is Miley Cyrus. She fronts the campaign for Gucci Flora Gorgeous Gardenia Intense Eau de Parfum, launched under the tagline "Joy, unfiltered."

Cyrus is not playing a character. The campaign uses her public identity as its foundation, which is unusual for a luxury fragrance advert but consistent with Gucci's recent approach to casting musicians rather than traditional models.

The fragrance and the campaign

Gucci Flora Gorgeous Gardenia Intense is a concentrated version of the existing Flora Gorgeous Gardenia line. The "Intense" designation refers to a higher concentration of fragrance oils, which means the scent lasts longer and has a richer profile. Gardenia is the lead floral note.

According to IMDB News, the campaign centres on three ideas: femininity, freedom, and personal power. Those themes run through the visuals and the tone. Where most high-end fragrance adverts favour stillness and distance, this one opts for movement and directness.

The campaign was promoted across Gucci's official social media channels, including Facebook, where the "Joy, unfiltered" description appeared alongside the imagery. The phrase is not accidental. It describes both the fragrance's positioning and the choice of Cyrus herself.

Why Miley Cyrus was chosen

Cyrus has spent 20 years in public life. She began as a Disney child star, transitioned into a Grammy-winning music career, and has built a reputation for doing things on her own terms. That history makes her a credible choice for a campaign about unfiltered expression.

Gucci has a pattern of casting cultural figures rather than conventional fashion models for fragrance campaigns. Cyrus fits that pattern. The campaign does not ask her to be aspirational in a distant, polished way. It asks her to be recognisably herself, which is the brief.

The pairing works because Cyrus's public persona already maps onto the themes Gucci wanted to communicate. She is not stretching to fit the role. The role was written around her.

What the advert looks like

The visual tone is warm and energetic. Cyrus appears confident and unguarded, which aligns with the stated themes of femininity and personal power. The styling is looser and more expressive than the cool, detached aesthetic that dominates most luxury fragrance advertising.

The advert has aired on UK television and appeared online through Gucci's official channels. If you have seen it and wondered who the woman is, it is Miley Cyrus.

Is Miley Cyrus still the face of Gucci Flora?

As of May 2026, Miley Cyrus is the confirmed face of Gucci Flora Gorgeous Gardenia Intense. The Flora line has had different ambassadors at different points in its history, but for this specific fragrance and campaign, Cyrus is the named talent.

The campaign is current. If you are seeing the advert now, you are seeing Cyrus in her role as the face of this particular Gucci fragrance.

Where else you have seen Miley Cyrus

Cyrus is best known as a musician. She has released eight studio albums, including "Bangerz" (2013), "Younger Now" (2017), and "Endless Summer Vacation" (2023). Her single "Flowers" won two Grammy Awards in 2024, including Record of the Year.

Before her music career, she starred in the Disney Channel series "Hannah Montana" from 2006 to 2011. That role made her a household name in the UK and the US. She has also appeared in films including "The Last Song" (2010) and "Black Mirror: Rachel, Jack and Ashley Too" (2019).

In recent years, Cyrus has been a coach on the US version of "The Voice" and has performed at major events including the Super Bowl and Glastonbury. Her public profile is high, which is part of why Gucci chose her for a campaign that relies on recognition and personality rather than anonymity and aspiration.