Who is in the new Paco Rabanne Fame advert

Elle Fanning is the actress in the Paco Rabanne Fame fragrance advert. She appears as the sole face of the campaign in the 30-second television commercial titled 'Découvrez Fame', which has been running on UK screens and tracked by iSpot. Rabanne confirmed her as the official brand muse and ambassador for the Fame fragrance launch.

Elle Fanning’s background and UK recognition

Elle Fanning is an American actress who gained significant UK recognition for her lead role in The Great, the Hulu historical drama series in which she portrays Catherine the Great. The show, which blends dark comedy with period detail, ran for three series between 2020 and 2023 and earned Fanning a Golden Globe nomination. British audiences will also recognise her from films including Maleficent (2014) and its 2019 sequel, in which she played Princess Aurora opposite Angelina Jolie.

Born in 1998, Fanning began acting as a child. Her older sister, Dakota Fanning, is also an actress. Elle's career has included work with directors such as Sofia Coppola (Somewhere, The Beguiled) and J.J. Abrams (Super 8). By the time Rabanne cast her for Fame, she had established a screen presence that fashion brands found appealing: confident, slightly unconventional, and capable of carrying a campaign without ensemble support.

What the Fame advert shows

The television spot runs for exactly 30 seconds. Fanning is the only person on screen. The soundtrack is a David Bowie track, though the specific song title has not been disclosed in UK press coverage. The choice of Bowie aligns with the fragrance's name and its positioning around self-expression and theatricality. The advert's title, 'Découvrez Fame', translates from French as 'Discover Fame'.

Visually, the commercial leans into bold colour and close-up shots of Fanning. It avoids narrative structure; instead, it presents her as an embodiment of the fragrance's intended personality. Fashion outlets including FashionNetwork and Fashion Gone Rogue covered the campaign when it launched, both confirming Fanning's role as the central muse.

Fanning’s comments on the campaign

In promotional material, Fanning spoke about authenticity. "I don't think you should try to be anything you're not," she said. That quote appeared in coverage of the Fame launch and reflects the campaign's thematic focus on individuality. Rabanne positioned Fame as a fragrance for people who are comfortable with attention, and Fanning's public persona fits that brief.

She has not disclosed the financial terms of the ambassadorship, but fashion industry observers noted that Rabanne's choice of a younger actress marked a shift from some of its previous fragrance campaigns, which had used more established names.

The Rabanne rebrand context

Paco Rabanne, the fashion house founded in 1966 by Spanish designer Francisco Rabaneda Cuesta, formally shortened its name to Rabanne in 2023. The founder died in February 2023 at the age of 88. The rebrand was announced shortly after his death, though it had been planned beforehand. Both names remain in use: the Fame fragrance bottles still carry "Paco Rabanne" on the packaging, but official campaign materials refer to "Rabanne".

The Fame fragrance itself is an eau de parfum. Its bottle design features a metallic, almost architectural shape that references the house's history of working with unconventional materials. Paco Rabanne was known in the 1960s and 1970s for garments made from metal discs and plastic, and that aesthetic still influences the brand's visual identity.

Is anyone else in the advert?

No. Verified campaign information identifies Elle Fanning as the sole face of the Fame campaign. No supporting cast, dancers, or additional models have been confirmed in any UK or international press coverage. The advert is structured as a solo performance, with Fanning carrying the entire 30-second spot.

This is a deliberate choice. Many fragrance campaigns use ensemble casts or romantic pairings, but Rabanne built Fame around a single ambassador. If you saw the advert on ITV, Channel 4, or Sky and wondered who the actress was, the answer is Elle Fanning, and she is the only credited performer.

Where to find official campaign details

The Fame campaign has been covered by fashion trade publications including FashionNetwork.com and Fashion Gone Rogue, both of which published articles confirming Fanning's role. iSpot, the advertising tracking service, lists the 30-second 'Découvrez Fame' spot in its UK database. Rabanne's own social media channels also feature campaign imagery and short clips.

If you are looking for the fragrance itself, it is stocked by UK retailers including Boots, Superdrug, and John Lewis, with prices typically starting around £60 for a 50ml bottle. The advert has been running since late 2023, and as of early 2025, it remains in rotation on UK television.