what song is in the Peroni advert 2026 UK

The specific song used in the Peroni Nastro Azzurro UK 2026 advert has not been publicly identified by Asahi UK as of May 2026. You can use apps like Shazam or SoundHound to identify the track if you hear it on the commercial.

when did Only Peroni campaign start

The 'Only Peroni' global campaign launched at the end of March 2026. It is Peroni Nastro Azzurro's biggest advertising investment in years and runs as a multi-year creative platform across UK pubs, bars, restaurants and supermarkets.

where can I watch the Peroni Only campaign advert

You can watch the full UK commercial on YouTube by searching for 'Only Peroni UK 2026 commercial Advert'. The campaign covers both on-trade venues like pubs and bars, and off-trade retailers like supermarkets.

what is Peroni Nastro Azzurro

Peroni Nastro Azzurro is a premium Italian lager launched by the Peroni family in 1963. It is owned by Asahi UK in the British market and is positioned as an Italian masterpiece, with the brand's identity centred on its Italian heritage.

why is the new Peroni advert called Only Peroni

According to Asahi UK Marketing Director Rob Hobart, 'Only Peroni' represents a return to the brand's DNA that set it apart from the rest of the category approximately 20 years ago. The campaign marks a step change in how Peroni communicates its premium positioning.

May 10, 2026

Last updated on May 10, 2026

What is the song in the peroni advert

🎵 TV advert music

On this page (4 sections)

What is the ‘Only Peroni’ campaign?
What is Peroni Nastro Azzurro and why does the advert look the way it does?
How to find the song if Shazam did not catch it
Could the music be an original composition?

1963

Year Peroni Nastro Azzurro was launched by the Peroni family

Source: Asian Trader

March 2026

Launch date of the 'Only Peroni' global campaign

Source: Asian Trader

Only Peroni UK 2026 commercial Advert - YouTube

This video shows the full UK commercial for the 'Only Peroni' campaign, which is discussed in the article. Viewers can watch the advert that the article refers to.

The specific song featured in the current Peroni Nastro Azzurro UK television advert has not been publicly identified by the brand or its creative agencies as of May 2026. What we do know is that the advert belongs to the ‘Only Peroni’ campaign, which launched at the end of March 2026. If you heard a track you want to identify, apps like Shazam or SoundHound are your quickest route to a name.

What is the ‘Only Peroni’ campaign?

'Only Peroni' is the global creative platform that Peroni Nastro Azzurro launched in late March 2026. Asahi UK, which owns the brand in this market, describes it as a multi-year campaign and the brand's biggest advertising investment in years. Rob Hobart, Marketing Director at Asahi UK, put it plainly: "Only Peroni is a step change in our communication and a return to the brand's DNA that set it apart from the rest of the category 20 years ago."

The campaign runs across both on-trade (pubs, bars and restaurants) and off-trade (supermarkets and off-licences) channels in the UK. You can watch the full UK commercial on YouTube by searching 'Only Peroni UK 2026 commercial Advert'.

Peroni Nastro Azzurro has been positioned as a premium Italian lager since the Peroni family launched it in 1963. At launch, the family described it as "more than a beer, it's an Italian masterpiece." That Italian identity is central to everything the brand does visually and sonically, which is why the adverts tend to lean into sun-drenched aesthetics and music that feels rooted in Italian culture.

The 'Only Peroni' platform is a deliberate return to that founding idea. Hobart's reference to "20 years ago" points to the early 2000s era when the brand built its premium reputation in the UK, largely on the back of its Italian styling.

How to find the song if Shazam did not catch it

If you heard the track on TV and Shazam missed it, a few other options are worth trying. Search the YouTube video's comment section, viewers regularly identify ad music there. The website WhatSong (whatsong.net) catalogues TV and advert tracks and is updated frequently. You can also post a short clip or hum the melody to Reddit's r/NameThatSong community, which tends to get answers within hours.

Failing all of that, Asahi UK's press office or Peroni's official social media accounts sometimes respond to direct questions about campaign music, particularly when a track generates enough public interest.

Could the music be an original composition?

It is possible. Larger brand campaigns at this budget level sometimes commission original scores rather than licence existing tracks, partly to avoid the cost of music rights and partly to ensure the sound is unique to the brand. Until Asahi UK or the production company confirms the details, there is no reliable way to know whether the music in the 'Only Peroni' advert is a licensed song or a bespoke composition.

Check back here once official confirmation is available. This page will be updated with the track name and artist as soon as the information is confirmed.

Three friends on a rooftop terrace drinking beer from brown bottles, with city buildings in the background. — Photo by Ketut Subiyanto on Pexels

Marking the brand's biggest advertising investment in years, Only Peroni is a step change in our communication and a return to the brand's DNA that set it apart from the rest of the category 20 years ago.
, Rob Hobart (Marketing Director, Asahi UK)

Peroni Nastro Azzurro is more than a beer, it's an Italian masterpiece.
, The Peroni family (at brand launch, 1963, as cited in Asian Trader)

Frequently asked questions

what song is in the Peroni advert 2026 UK: The specific song used in the Peroni Nastro Azzurro UK 2026 advert has not been publicly identified by Asahi UK as of May 2026. You can use apps like Shazam or SoundHound to identify the track if you hear it on the commercial.
when did Only Peroni campaign start: The 'Only Peroni' global campaign launched at the end of March 2026. It is Peroni Nastro Azzurro's biggest advertising investment in years and runs as a multi-year creative platform across UK pubs, bars, restaurants and supermarkets.
where can I watch the Peroni Only campaign advert: You can watch the full UK commercial on YouTube by searching for 'Only Peroni UK 2026 commercial Advert'. The campaign covers both on-trade venues like pubs and bars, and off-trade retailers like supermarkets.
what is Peroni Nastro Azzurro: Peroni Nastro Azzurro is a premium Italian lager launched by the Peroni family in 1963. It is owned by Asahi UK in the British market and is positioned as an Italian masterpiece, with the brand's identity centred on its Italian heritage.
why is the new Peroni advert called Only Peroni: According to Asahi UK Marketing Director Rob Hobart, 'Only Peroni' represents a return to the brand's DNA that set it apart from the rest of the category approximately 20 years ago. The campaign marks a step change in how Peroni communicates its premium positioning.