What is the music in the Tesco advert? Songs in current and recent UK campaigns

Tesco runs multiple advertising campaigns each year, and the music changes with each one. As of May 2026, the retailer's most recent campaign is for the F&F clothing line, while the main brand platform uses the slogan 'Need anything from Tesco?'. Each campaign selects music to match its specific message.

F&F ‘Style It Out’ campaign: May 2026

The song in the F&F 'Style It Out' advert is "Excusez Moi" by Cobrah.

This campaign launched in mid-May 2026 during Britain's Got Talent on ITV. The advert tackles the travel nightmare of lost luggage. BBH London created the campaign.

Cobrah is a Swedish artist known for electronic and hyperpop sounds. "Excusez Moi" fits the advert's energetic, problem-solving tone as characters improvise outfits after their bags go missing.

Main Tesco brand campaign 2026

The music for the 'Need anything from Tesco?' campaign is "Blue Monday" by New Order.

Launched in March 2026, this series of adverts gives fresh meaning to the retailer's long-standing 'Every Little Helps' slogan. The campaign includes shorter versions (idents) that run during Tesco's sponsorship of Britain's Got Talent. New Order's 1983 track, one of the best-selling 12-inch singles of all time, brings instant recognition and a nostalgic edge to the brand message.

Christmas 2025: “That’s What Makes It Christmas"

Tesco's festive campaign for 2025 used "Holly Jolly Christmas" across a series of short films in 10, 20 and 30-second formats showing chaotic, imperfect family moments. The campaign, titled "That's What Makes It Christmas", launched in November 2025.

Rather than a single long narrative, Tesco opted for relatable vignettes. Comedian John Bishop provided narration. BBH London created this campaign as well. The choice of "Holly Jolly Christmas", originally recorded by Burl Ives in 1964, reinforced the warm, traditional feel despite the modern, messy family scenarios on screen.

"Food Isn’t A Little Thing” (February 2025)

The song in this major food campaign is "Home" by Good Neighbours.

Good Neighbours are an indie duo from London: Oli Fox and Scott Verrill. They first released "Home" in January 2024, and it gained traction on social media before Tesco selected it for the February 2025 campaign with the slogan "Food Isn't A Little Thing. It's Everything". The advert's use of the track led to a renewed surge in streams and chart success for the duo.

Clubcard 30th anniversary (February 2025)

To celebrate three decades of its Clubcard loyalty scheme, Tesco released an advert in February 2025 featuring "Sandstorm" by Darude.

The campaign, tagged "Go on, reward yourself", followed a couple over thirty years, humorously showing them missing out on rewards by not signing up in 1995. Darude's 1999 dance anthem was a perfect fit for the nostalgic, 90s-focused narrative. The Finnish DJ's track remains one of the most recognisable electronic instrumentals worldwide.

How Tesco selects advert music

BBH London has created many of Tesco's most recognisable campaigns, including the 2026 F&F campaign, the 2025 Christmas series, and the Clubcard anniversary advert. Song selection is a key part of the creative process. Each track is chosen to match the emotional tone and message of the campaign, whether that's a nostalgic dance track for a retrospective or an upbeat indie song for a campaign about the joy of food.

Finding the song from a Tesco advert

If you want to identify the music in a Tesco advert, try these methods:

• Tesco's official YouTube channel: The retailer uploads major campaigns to youtube.com/tesco. For licensed music, the song title and artist are often credited in the video's description box.
• UK news and industry publications: Major advertising campaigns are covered by outlets like the BBC's entertainment section, The Drum, and Creative Salon. These sources typically name the music track and creative agency.
• Music recognition apps: Shazam or SoundHound can identify commercially released songs within seconds. However, if the music is a bespoke composition made specifically for the advert, these apps will not return a result.
• Social media and forums: Platforms like X (formerly Twitter) and Reddit often have users discussing and identifying advert music shortly after a campaign airs.

Tesco's choice of music ranges from indie newcomers to 90s dance classics, reflecting the breadth of its campaigns. Each track is selected to resonate with a specific audience and reinforce the message, whether that's celebrating loyalty, showcasing fashion, or highlighting the role of food in everyday life.