What is happening: a UK family’s account
A family in the UK has turned to online communities for help after their adult son became caught up in what they describe as a long-running Thailand romance scam involving sustained emotional manipulation and, more recently, suicide threats from the person he believes he is in a relationship with.
The family reports that tens of thousands of pounds have been sent over time. Early in the relationship, fake-looking hospital and legal documents were used to extract money. As the relationship progressed, the financial demands became anchored to emotional coercion rather than fabricated paperwork. The victim is reportedly working long hours and passing all available income to the scammer.
Action Fraud, the victim’s bank, and UK police have already been informed. The family’s central concern is now psychological: how to help the victim see what is happening without driving him further into the relationship.
What romance scam coercive control actually looks like
Romance scams do not follow a single pattern, but long-running cases involving overseas contacts share recognisable phases. In the first phase, the scammer establishes trust over weeks or months, often presenting as a professional working abroad. In the second phase, financial requests begin, typically framed as emergencies: medical bills, legal fees, or travel costs to visit the victim.
In more advanced cases, the financial mechanism changes. Fabricated documents become less necessary because the victim is already emotionally committed. At that point, scammers use threats, including threats of self-harm or suicide, to ensure continued payments and to prevent the victim from speaking to family or authorities. This is coercive control in a technical as well as a colloquial sense.
The National Crime Agency (NCA fraud and economic crime) has documented that many large-scale scam operations in South-East Asia, including those targeting UK nationals, are run by organised criminal groups. Some operate using trafficked workers who are themselves victims of exploitation.
The scale of the problem in the UK
Action Fraud recorded total reported losses to romance fraud exceeding £92 million in 2023, with an average individual loss of approximately £8,040 per reported case. Those figures almost certainly understate the true scale: the National Crime Agency estimates more than 50 per cent of romance scam victims never report their loss due to shame or because they still believe the relationship is genuine at the time they are asked. (Full 2025 statistics are pending verification at the time of publication.)
The Financial Conduct Authority (FCA consumer guidance) has separately highlighted cases where romance scams escalate into fake investment fraud, often described as “pig butchering” (sha zhu pan), in which the victim is encouraged to invest in a fraudulent platform before losing access to their funds entirely.
Why presenting evidence rarely works on its own
One of the most consistent findings from victim support organisations and academic research into fraud psychology is that confronting a victim directly with evidence of the scam frequently strengthens rather than breaks the bond. This is not a failure of intelligence on the victim’s part. It is the predictable result of sustained psychological conditioning.
Scammers engineer a state in which the victim’s emotional world is organised around the relationship. External information that threatens the relationship is processed as a threat from outside, not as help. Confrontation can cause the victim to defend the scammer and withdraw from family members, which is precisely what the scammer’s coercive tactics are designed to produce.
Organisations working with fraud victims recommend patient, non-confrontational engagement over time, professional psychological support, and avoiding ultimatums that force the victim to choose between the scammer and their family.
What families can do right now
Even if the victim does not recognise the fraud, families have several practical options.
Report to Action Fraud. Call 0300 123 2040 or report online at actionfraud.police.uk. Third-party reports from family members are accepted. Reporting creates a formal record and may assist if asset recovery is later pursued.
Contact the bank directly. UK banks are bound by the Authorised Push Payment (APP) fraud reimbursement scheme, which became mandatory in October 2024. Contact the bank’s fraud team (not the general helpline) and explain the situation in full. The bank may be able to delay or block transfers and, depending on circumstances, reimburse losses. Provide as much documentation as possible.
Speak to local police. If there is concern for the victim’s immediate welfare, local police can conduct a welfare check. Mention the coercive control aspect explicitly, as this has a specific legal definition under the Serious Crime Act 2015.
Contact Victim Support. Victim Support provides free, confidential support to people affected by crime, including families of fraud victims. They can help navigate next steps and connect families with specialist services.
Do not attempt to contact the scammer. Engaging with the scammer directly tends to alert them and can result in the victim being moved to a different communication channel, making future intervention harder.
How to report scam messages and calls
If you or someone you know receives suspicious texts or calls related to romance fraud or any other scam, use the following official UK channels.
- Forward scam texts free of charge to 7726 (works on all major UK networks, as confirmed by Ofcom).
- Report suspected HMRC scams by text or email to 60599 or phishing@hmrc.gov.uk.
- Report fraud and cybercrime to Action Fraud on 0300 123 2040 or at actionfraud.police.uk.
- If someone is in immediate danger, call 999.
Do not share scam phone numbers publicly. Numbers used in caller ID spoofing frequently belong to innocent third parties whose details have been harvested without their knowledge.
The psychological dimension: breaking the bond
The family in the Reddit post asks what finally helped other victims see the reality of their situation. Responses from people with direct experience consistently point to several factors: time, the accumulation of small inconsistencies that the victim notices themselves, and the presence of a trusted person who remains available without applying pressure.
Professional support from a therapist or counsellor familiar with coercive control and fraud trauma is considered the most reliable route. The charity Victim Support can refer families to appropriate services. Some NHS Talking Therapies services also cover fraud-related trauma, though waiting times vary by region.
There is no single intervention that works universally. What the evidence does consistently suggest is that maintaining the relationship with the victim, rather than issuing ultimatums, gives families the best chance of being present when the victim is ready to hear the truth.
For broader context on how scams are conducted via mobile and messaging apps, see the Mobile scams hub and our related guide to spotting fake investment platforms used in romance fraud.
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