Who is the actor in the on the beach advert

The actor in the On the Beach advert is Paddy McGuinness, the British TV personality best known for presenting Take Me Out and co-presenting Top Gear. He has been the face of On the Beach's advertising campaigns since January 2024, working with creative agency Quiet Storm. As of May 2026, he remains the brand's lead spokesperson across TV, digital and out-of-home advertising.

Who is Paddy McGuinness?

Paddy McGuinness is a Bolton-born comedian, presenter and actor who built his profile through panel shows and presenting roles across ITV and BBC. He co-presented Top Gear alongside Freddie Flintoff and Chris Harris, and hosted the long-running dating show Take Me Out, which ran from 2010 to 2019. That kind of cross-generational familiarity makes him a sensible fit for a holiday brand targeting families and couples alike.

He is not an actor in the traditional sense, but he appears in scripted and semi-improvised ad spots, playing a recognisable version of his on-screen persona. The campaign leans into his warmth and comic timing rather than any fictional character.

Which agency makes the On the Beach adverts?

The campaigns are produced by Quiet Storm, an independent creative agency. Its founder and Creative Director is Trevor Robinson OBE, who described the relationship with McGuinness in terms that go well beyond a standard celebrity endorsement deal.

"Working with Paddy McGuinness and On the Beach has been a long-standing partnership and genuine collaboration that continues to grow creatively, right through the customer journey." - Trevor Robinson OBE, Creative Director and Founder, Quiet Storm

That phrase "right through the customer journey" is not just marketing language. The campaign has expanded so that McGuinness appears in emails, booking forms and the On the Beach app, not just on television screens.

How long has Paddy McGuinness been in the On the Beach adverts?

McGuinness entered his second year working with On the Beach and Quiet Storm in August 2025, according to TheMarketingBlog, which puts the start of the partnership in 2024. Most celebrity ad campaigns run for one cycle and get quietly dropped, so reaching a second year with the same creative agency and the same talent suggests the arrangement is working commercially.

The 2025 activation was also the first time McGuinness appeared in On the Beach content outside TV and out-of-home advertising. The brand extended his presence into digital videos for social media, online placements and its own app, moving well beyond the traditional 30-second TV spot.

Who is the boy in the On the Beach advert?

Several viewers have searched specifically for the child actor who appears alongside McGuinness in some of the spots. On the Beach and Quiet Storm have not publicly named him, and no verified casting information has been released. If you recognise the child from another production, the Quiet Storm agency website is the most reliable place to check for any credited cast information.

What is On the Beach?

On the Beach describes itself as the UK's biggest beach holiday specialist. The company sells package holidays, flights and hotels, with a focus on sun and beach destinations. Its advertising has historically been direct and price-led, but the Quiet Storm campaigns with McGuinness have added a more character-driven tone to the brand. The 2024 campaign also coincided with the launch of On the Beach's Fast Track Perk, which automatically gives fast-track airport treatment to customers who book a holiday of seven nights for six or fewer travellers. On the Beach's chief customer officer Zoe Harris described McGuinness as "a man of the people who loves getting into holiday mode, clowns around like nobody's watching and embraces everything a jolly has to offer."

Has a different actor appeared in older On the Beach adverts?

Some older articles named a different actor as the On the Beach advert actor. That referred to much older campaigns and is no longer current. As of 2026, Paddy McGuinness is the face of the brand.

If you saw an advert before 2024 and are trying to identify who appeared in it, the cast may have changed more than once over the years. For anything from 2024 onwards, the answer is McGuinness.