Who is in the new lynx advert
The 2024 Lynx campaign "The Power of a Fragrance" featured actors including Alex Hannigan, along with two named ambassadors, Sean and David, who promoted the Fine Fragrance Collection Cherry Spritz. Rather than a single advert, the campaign comprised three surreal short films, each directed by the duo Lionel Goldstein and created by agency Lola MullenLowe.
Who exactly appears in the Lynx 2024 adverts?
Alex Hannigan is one confirmed cast member, his involvement documented via an Instagram post from his representative Michael Harris. Full cast details beyond Hannigan have not been released publicly by Lynx or Lola MullenLowe.
That is fairly standard practice for campaigns built around a concept rather than celebrity names. The films lean on the scenario, not the star power of recognisable faces.
What actually happens in the adverts?
The campaign consists of three short films, each built around the same absurd premise: a man wearing Lynx Fine Fragrance attracts such powerful reactions that those around him become jealous. The twist is who gets jealous. Across the three films, titled Dog, Baby, and Bear, the jealous parties are a fluffy collie, a cute child, and giant teddy bears respectively.
Lynx has always leaned into humour and shock value, and the 2024 campaign carries that tradition forward with taboo scenarios designed to get people talking.
Which agency and director made the adverts?
Lola MullenLowe, the Spanish creative agency behind the campaign, has a track record with bold consumer briefs. The three films were directed by Lionel Goldstein, a director duo known for comedic and visually off-kilter work. That combination explains the surreal tone: this is not accidental weirdness but a deliberate creative choice to stand out in a crowded fragrance market. Tomás Ostiglia, executive creative director at Lola MullenLowe, described the campaign's intent: "Great comedy, with a touch of surrealism, makes the impossible possible, violent babies, killer teddy bears, and a boxing dog."
What product is the advert promoting?
The specific product at the centre of the campaign is the Lynx Fine Fragrance Collection. This sits within Lynx's effort to reposition itself slightly upmarket, moving away from the teenage-bedroom body spray image and towards something that competes more directly with mainstream affordable fragrance. The Fine Fragrance Collection is a key part of that shift.
Why are the cast names hard to find?
Lynx has not issued a press release naming the full cast. Agency credits go to Lola MullenLowe and Lionel Goldstein, but individual actor credits are absent from official materials. This is common for ads built around a concept rather than a celebrity endorsement. If you spotted someone you recognise, the most reliable route is the Lola MullenLowe website or their social channels, where production credits sometimes appear after a campaign launches.
Alex Hannigan's involvement came to light through his agent Michael Harris posting about it on Instagram, which is how many smaller ad casting credits surface publicly. Without similar posts from other cast members or their representatives, the remaining actors in the campaign remain uncredited in any publicly accessible source as of May 2026.
Is this the same campaign as earlier Lynx adverts?
No. Articles circulating online reference older campaigns, some citing names like Charli D'Amelio or Michael B. Jordan in connection with Lynx. Those are inaccurate. Neither appeared in a Lynx UK campaign. The 2024 Fine Fragrance Collection work is a separate campaign with its own cast, creative team, and product focus. Earlier Lynx ads had a different tone and different agency involvement, so details from those campaigns do not carry over.
Frequently asked questions
- who is in the Lynx 2024 advert
- Alex Hannigan is a confirmed cast member in the 2024 Lynx campaign 'The Power of a Fragrance'. Two ambassadors named Sean and David also promoted the Fine Fragrance Collection Cherry Spritz. Full cast details beyond these names have not been publicly released by Lynx or the creative agency.
- what is the Lynx 2024 campaign about
- The 2024 Lynx campaign 'The Power of a Fragrance' consists of three surreal short films where a man wearing Lynx Fine Fragrance attracts jealous reactions from unexpected sources: a dog, a baby, and teddy bears. The campaign uses humour and shock value to demonstrate the power of the fragrance.
- who directed the Lynx 2024 adverts
- The Lynx 2024 campaign was directed by Lionel Goldstein, a director duo, and created by advertising agency Lola MullenLowe. The campaign was built around the concept of surreal dating scenarios rather than celebrity endorsements.
- when did the Lynx funeral advert air 2024
- A Lynx commercial titled 'Funeral' was released in 2024 as part of the New Lynx Fine Fragrance Collection campaign under the tagline 'Discover the power of fragrance'. The exact air date was documented via an Instagram post by Alex Hannigan's representative Michael Harris.
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Sources
- Instagram (www.instagram.com)
- Babies, teddy bears and dogs get jealous in new Lynx ads (www.creativereview.co.uk)
- Instagram (www.instagram.com)
- Lynx Funeral Commercial 2024 (www.youtube.com)
- Instagram (www.instagram.com)
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