Who is in the new aldi advert
The Aldi advert featuring Stephen Graham and Vicky McClure cast the two actors as a bickering but affectionate couple doing their weekly shop. Both are best known for playing tough, morally complex characters on screen, which made the light-hearted domestic comedy a deliberate contrast.
Who are Stephen Graham and Vicky McClure?
Stephen Graham is a Merseyside-born actor who built his reputation playing intense, layered characters. His best-known roles include Andrew "Combo" Huntley in Shane Meadows' This Is England series, Al Capone in Boardwalk Empire, and John Corbett in Line of Duty. More recently he starred in The Irishman alongside Robert De Niro and Joe Pesci, and in Philip Barantini's Boiling Point, filmed in a single unbroken take.
Vicky McClure is a Nottingham actress who first came to wider attention in This Is England as Lol, a role she played across multiple TV follow-up series. She is probably best known to mainstream audiences as DI Kate Fleming in Line of Duty, the BBC police drama that ran for six series. The two have worked together since their early days with director Shane Meadows, and that history shows on screen.
What is the advert actually about?
The ad plays on the contrast between the actors' serious screen personas and the mundane reality of supermarket shopping. Graham and McClure bicker gently over what to put in the trolley, with the joke being that two of Britain's most intense dramatic performers are arguing about courgettes and reduced-price strawberries. The tone is warm rather than slapstick.
Aldi's Super 6 campaign runs throughout the year, rotating six fresh produce items at a lower price than standard lines. The advert was designed to make that promotion feel less like a flyer and more like entertainment. That is a shift from Aldi's earlier advertising, which leaned heavily on Kevin the Carrot and Christmas.
Why did Aldi choose these two actors?
Casting Graham and McClure together was a calculated move. Both are credible, award-winning actors with strong working-class roots and a fanbase that skews broadly across the UK. Neither is typically associated with glossy brand endorsements, so the pairing feels less corporate than, say, a celebrity chef or a reality TV name.
There is also the This Is England connection. Fans of the franchise recognise their dynamic immediately, which gives the ad a layer of in-joke warmth without requiring any explanation. Aldi gets the reflected credibility of two respected actors without the advert feeling like a hard sell.
Where can you watch the advert?
If you missed it on broadcast, searching "Aldi Stephen Graham Vicky McClure" on YouTube brings it up directly.
Has Aldi used celebrity casting before?
Aldi's most recognisable advertising character is Kevin the Carrot, the CGI mascot who anchors their Christmas campaigns each year. Outside of Christmas, the brand has relied on humour and value messaging rather than celebrity faces. The Graham and McClure campaign marks a move towards recognisable talent in non-seasonal advertising, a strategy Sainsbury's and Marks and Spencer have used for years.
Whether Aldi continues with this approach in future campaigns is an open question. Check Aldi's YouTube channel or their weekly Super 6 page for the current promotion and any accompanying ad content.
Frequently asked questions
- who are the actors in the Aldi advert
- Stephen Graham and Vicky McClure star in the Aldi advert as a bickering couple doing their weekly shop. Both are known for playing intense, morally complex characters in dramas like Line of Duty and This Is England.
- what is Stephen Graham famous for
- Stephen Graham is a Merseyside-born actor best known for roles including Combo in This Is England, Al Capone in Boardwalk Empire, and John Corbett in Line of Duty. He also starred in The Irishman with Robert De Niro and Joe Pesci, and in Boiling Point, which was filmed in a single unbroken take.
- what TV shows has Vicky McClure been in
- Vicky McClure is a Nottingham actress who first gained attention in This Is England as the character Lol, which she reprised in multiple TV follow-up series. She is best known to mainstream audiences as DI Kate Fleming in the BBC police drama Line of Duty, which ran for six series.
- have Stephen Graham and Vicky McClure worked together before
- Yes, Stephen Graham and Vicky McClure have worked together since their early days with director Shane Meadows on This Is England, and their history together shows on screen in the Aldi advert.
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