The main actor historically associated with Trivago adverts is Tim Williams), an American actor who became best known for his appearances in advertisements for the hotel website. Williams appeared in Trivago commercials starting in 2012), becoming widely recognised as ‘the Trivago Guy’.
As of October 2024, Trivago appointed Jürgen Klopp, the former Liverpool FC and Borussia Dortmund manager, as its global brand ambassador. This partnership marks a significant shift in the brand’s spokesperson strategy, with Klopp now representing Trivago in current advertising campaigns.
Who is Tim Williams?
Timothy Leigh Williams was born on 16 August 1966) and is an American actor. He went to Robert E. Lee High School in Houston, Texas, graduating in 1985, and studied at the Lee Strasberg Theatre and Film Institute).
Williams moved to Germany in 2001) and appeared in German television series including Gute Zeiten, schlechte Zeiten in the 2010s, as well as films such as Valkyrie (2008), Ninja Assassin (2009) and Labyrinth of Lies (2014).
His role as the Trivago spokesman began in 2012), making him one of the most recognisable faces in hotel comparison advertising for over a decade.
Why did Trivago choose Jürgen Klopp?
Johannes Thomas, CEO of Trivago, stated: “We are proud to welcome Jürgen Klopp to the trivago team. He is globally recognized for his genuine, authentic, and smart personality, which seamlessly aligns with what we stand for”. Klopp was selected after comprehensive testing and analysis, with his resonance with Trivago’s audience surpassing that of other potential candidates.
How Trivago uses AI in its advertising
The campaign featuring Jürgen Klopp kicks off with a master spot recorded in English, which can then be localised into different languages using advanced AI technology. This approach builds on Trivago’s pioneering efforts in AI-driven marketing, first introduced in their brand campaign in 2023.
In December 2023, Trivago was already using AI to cut ad production time, demonstrating the company’s commitment to technology-driven advertising solutions. Leveraging AI amplifies the global reach of campaigns whilst ensuring cultural relevance and resonance with local audiences.
When will the new Trivago adverts appear?
The marketing campaign around Jürgen Klopp is being rolled out in phases, beginning in key markets such as the US and Canada towards the end of 2024 and expanding to further countries over time. UK viewers can expect to see Klopp representing Trivago as the global rollout continues.
The partnership was brokered by sports marketing agency SPORTFIVE in collaboration with Project MJK, with SPORTFIVE serving as the exclusive commercial agency for Jürgen Klopp outside his home market.
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