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The song on the McDonald's 2023 'Raise Your Arches' advert is 'Oh Yeah' by Yello, released in 1985. The advert was directed by Edgar Wright and created by ad agency Leo Burnett.
What song is in the McDonald's 'Raise Your Arches' advert?
The track is 'Oh Yeah' by Swiss electronic duo Yello. As Ad Age put it, it is "perhaps best known as the Ferris Bueller song," having featured prominently in the 1986 film. McDonald's use of it here gives the track a fresh audience while leaning on its instantly familiar sound.
What happens in the advert?
The 'Raise Your Arches' ad is unusual in one specific way: it shows no McDonald's food, no restaurant, and contains no dialogue. The McDonald's logo appears only briefly. The entire ad communicates the brand through suggestion and music alone, with 'Oh Yeah' doing most of the heavy lifting.
Who made the McDonald's 'Raise Your Arches' advert?
Edgar Wright directed it. Leo Burnett, the long-standing ad agency behind much of McDonald's UK creative work, produced the campaign. Wright's background in music-driven filmmaking (see: the 'Baby Driver' soundtrack, or practically any scene in 'Shaun of the Dead') makes him a logical choice for an ad built almost entirely around a single song.
When was 'Oh Yeah' by Yello released?
Yello released 'Oh Yeah' in 1985, according to Virgin Radio UK. It predates its most famous cultural moment, the 1986 film 'Ferris Bueller's Day Off', by a year. The song has since appeared in adverts, films and TV shows across four decades.
Oh Yeah, perhaps best known as the Ferris Bueller song
Frequently asked questions
- what song is in the McDonald's 2023 advert
- The song is 'Oh Yeah' by Swiss electronic duo Yello, released in 1985. It's perhaps best known as the theme from the 1986 film Ferris Bueller's Day Off. McDonald's used it for their 2023 'Raise Your Arches' campaign directed by Edgar Wright.
- who directed the McDonald's Raise Your Arches advert
- Edgar Wright directed the 'Raise Your Arches' advert. The campaign was created by ad agency Leo Burnett, which has produced much of McDonald's UK advertising work.
- does the McDonald's advert show any food
- No, the 'Raise Your Arches' advert is unusual because it contains no McDonald's food, no restaurant, and no dialogue. The McDonald's logo appears only briefly, with the entire ad relying on the song 'Oh Yeah' to communicate the brand.
- when was Oh Yeah by Yello released
- Yello released 'Oh Yeah' in 1985, according to Virgin Radio UK. The track became widely known after featuring in Ferris Bueller's Day Off the following year in 1986.
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Sources
- Instagram (www.instagram.com)
- The new McDonald's advert directed by Edgar Wright doesn't feature food or a restaurant | Virgin Radio UK (virginradio.co.uk)
- McDonald’s brings back ‘Raise Your Arches’ in summer spot set to Yello’s ‘Oh Yeah’ - Ad Age (adage.com)
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