What is the song on the Tesco advert

The song on a Tesco advert depends entirely on which campaign you’ve seen. Tesco runs multiple advertising campaigns each year across its different divisions (Tesco supermarkets, Tesco Mobile, Tesco Bank, Clubcard), and each campaign typically uses different music. The specific track titles for most Tesco adverts are not publicly disclosed by the brand or its advertising agencies.

Why Tesco advert songs aren’t always identified publicly

Most UK supermarket advertisers, including Tesco, do not routinely publish track lists for their TV campaigns. Music is typically selected by the advertising agency or production company handling the campaign, and unless the track is a well-known chart song with a publicised sync deal, the specific recording details often remain internal to the production team.

Tesco’s creative advertising has been handled by several agencies over the years. Wieden + Kennedy was appointed to handle Tesco’s £110m creative brief following a competitive pitch process, replacing The Red Brick Road after seven years. More recently, BBH created Tesco’s “Need Anything From Tesco?” campaign platform, which launched in March 2026 and featured the track “Blue Monday” by New Order in the hero 60-second film.

When production companies commission music specifically for adverts, they often work with library music suppliers or create bespoke covers that may never be released commercially. This means the track you heard might not exist on Spotify or Apple Music under a searchable title.

How to identify a Tesco advert song yourself

The most reliable method is using Shazam or the built-in song recognition feature on iOS and Android devices. Hold your phone near the TV whilst the advert plays. If the track is commercially available or has been catalogued in Shazam’s database, you should get a match within seconds.

If you’ve missed the advert, search YouTube for the campaign name if you know it (for example, “Tesco Clubcard Prices advert 2026”) and then use Shazam on the YouTube audio. Tesco maintains an official presence on social media and YouTube, though not all campaigns are uploaded immediately.

Alternatively, try searching Spotify or Apple Music for “Tesco advert” in the track title field. Some licensed tracks are uploaded with the campaign name included, making them easier to locate if the production company has released the music commercially.

Reddit’s r/NameThatSong community is also active and helpful. Post a clip or detailed description of the advert, and someone will usually identify the track within hours if automated tools come up short.

Contacting Tesco directly about advert music

If you cannot identify a track using the methods above, you can contact Tesco’s customer service team directly. Visit the Tesco customer service contact page or reach out via their official social media channels on Twitter or Facebook. Customer service teams sometimes have access to campaign details that aren’t published elsewhere, though they may not always be able to share specific music licensing information due to contractual restrictions.

When contacting Tesco, be as specific as possible: describe the advert’s visuals, mention whether it was for Tesco supermarkets, Tesco Mobile, Tesco Bank, or Clubcard, and note approximately when you saw it. The more detail you provide, the easier it will be for the team to identify which campaign you’re asking about.

Recent Tesco campaigns and their music

Tesco’s “Need Anything From Tesco?” platform, launched in March 2026, replaced the iconic “Every Little Helps” slogan. The hero film for this campaign, created by BBH and directed by Tore Frandsen, used “Blue Monday” by New Order. The campaign was designed to show how Tesco supports customers beyond basic groceries, highlighting initiatives like free nappies for premature babies and Clubcard Reward partners.

Another recent campaign featured Marnie Green, an eight-year-old who went viral for complaining about ice cream prices, alongside presenter Rylan. This Clubcard Prices campaign, also created by BBH and directed by Emily Freda Sharp, generated over 40 million views on TikTok and Instagram. The specific music used in this campaign was not disclosed in publicly available production credits.

Are Tesco advert songs original recordings or covers?

It varies significantly by campaign. Some Tesco adverts use well-known commercial tracks (like “Blue Monday” by New Order), whilst others commission bespoke covers or use library music that may never be released to the public. Production companies working on Tesco campaigns have included Black Sheep Studios, Butter, and new-land, each with their own approach to music selection.

When a recognisable song is used, it’s typically because the advertising agency has secured a sync licence from the original rights holders. When you hear an unfamiliar version of a known song, it may be a cover recorded specifically for the advert to avoid higher licensing fees associated with the original master recording.

What to do if you still can’t find the track

If automated recognition tools fail and Tesco’s customer service cannot help, consider these additional options:

• Check whether the advert has been discussed on forums like Digital Spy’s TV advertising section or MoneySavingExpert’s community boards, where UK viewers often discuss and identify advert music.
• Search Twitter for “Tesco advert song” combined with keywords from the visuals. Other viewers may have already identified it and shared the answer.
• If the music sounds like it could be library or production music, try searching production music libraries like Audio Network or Extreme Music, though this requires more detective work.

Remember that some tracks genuinely are not available to the public. If a piece was composed specifically for a Tesco campaign and never released commercially, you may not be able to add it to your playlist, even after identifying it. In such cases, recording the audio from the advert itself (for personal use only) may be your only option.