What is the song in the new BMW advert?

The song is 'Beautiful Things' by American singer-songwriter Benson Boone. Warner Records confirmed the track's use in BMW's '100% Driving Pleasure. 100% Electric' UK TV campaign on their official Facebook page. If you've been trying to place that chorus since you saw the ad, that's your answer.

Where to listen to ‘Beautiful Things’

The track is available on Spotify, Apple Music, YouTube Music and Amazon Music. Search for Benson Boone - Beautiful Things and you'll find it immediately. The official music video is also on YouTube if you want the full visual experience alongside the audio.

Released in January 2024, the song peaked at number two on the UK Singles Chart and spent 14 weeks in the top ten. By the time BMW licensed it for their electric vehicle campaign, it had already accumulated hundreds of millions of streams globally.

Which BMW campaign uses the song?

The advert is part of BMW's '100% Driving Pleasure. 100% Electric' campaign, which promotes the brand's electric vehicle range in the UK. The ad has aired on ITV, Channel 4 and Sky during primetime slots since late 2024. It focuses on the idea that switching to electric doesn't mean compromising on the driving experience BMW built its reputation on.

The song choice reinforces that message. 'Beautiful Things' carries optimism without tipping into sentimentality, which suits a campaign trying to reposition electric cars as desirable rather than merely practical.

Who is Benson Boone?

Benson Boone is an American pop-rock artist who first gained attention as a contestant on American Idol in 2021, though he left the competition early to focus on original music. His vocal style sits somewhere between early Coldplay and modern pop-rock, with a theatrical edge that works well in advertising.

'Beautiful Things' became his breakout hit. The track is built around a simple piano progression and a vocal performance that escalates from restrained verses to a full-throated chorus. That dynamic range makes it effective in a 30-second TV spot, where you need immediate emotional impact.

Warner Records described the pairing simply: "Beautiful Things by Benson Boone is featured in the latest BMW campaign." One commenter on the same post put it more plainly: "A beautiful song for a beautiful driving machine." Hard to argue with that logic.

BMW’s approach to advert music in the UK

This isn't the first time BMW has paired a UK campaign with a carefully chosen pop track. A Reddit thread from September 2017 shows UK viewers trying to identify the music from a BMW 3 Series TV advert, which suggests the brand has been making memorable music choices for years. The specific track from that 2017 campaign is not confirmed in available sources.

What's notable about the Benson Boone choice is the timing. BMW licensed the track after it had already become a streaming hit, which means the song arrived with built-in positive associations for a large audience. That's a different strategy to using an unknown artist or commissioning original music, both of which carry more risk.

A Spotify track titled 'The soul of BMW | original inspired music for spec commercial', released by Alessandro Rustici in 2025, also circulates online, though this appears to be an independently produced piece inspired by BMW rather than an official campaign track.

Why this song works for an electric vehicle campaign

BMW's electric range is competing in a crowded UK market in 2025 and 2026. Brands like Tesla, Polestar and Mercedes-Benz are all fighting for the same customers, many of whom still associate electric cars with compromise. A song with the word 'Beautiful' in the title, sung with genuine conviction, does a lot of the emotional heavy lifting that a voiceover alone cannot.

The track also avoids the twee, overly earnest tone that some environmental campaigns fall into. 'Beautiful Things' is a love song, not an anthem about saving the planet, which keeps the focus on personal experience rather than moral obligation. That's a smarter sell for a premium car brand.

If you heard the BMW advert and couldn't place the song, you're far from alone. 'Beautiful Things' by Benson Boone is your answer, and it's been streamed enough times that you've probably heard it elsewhere too.