What is the music in the ikea advert
The music in the current IKEA advert is 'Home Again', originally written by Carole King. The version used in the 2026 campaign is a cover performed by American singer-songwriter Lucy Dacus, not the original Carole King recording. If you heard it and thought it sounded familiar but slightly different, that explains why.
Who sings the IKEA advert song?
Lucy Dacus performs the version of 'Home Again' that appears in the 2026 IKEA advert. Dacus is an indie rock artist from Richmond, Virginia, known for quiet-intensity vocals that suit the warm, domestic tone IKEA tends to go for in its UK campaigns. The original 'Home Again' was written by Carole King and appeared on her landmark 1971 album Tapestry, so the song carries a lot of cultural weight before IKEA even gets involved.
What is 'Home Again' about?
Carole King wrote 'Home Again' as a gentle, reflective piece about longing for familiarity and comfort. For an advert built around the idea of making a house feel like yours, it is an obvious fit. The lyric sits somewhere between nostalgia and reassurance, which maps neatly onto what IKEA has been selling emotionally for years.
What music has IKEA used in previous UK adverts?
IKEA has a consistent track record of picking understated, slightly melancholic music rather than big pop hits. A few examples worth knowing:
- Daughter provided music for the IKEA 'It won't feel like home 'til it feels like you' campaign, which ran in both 20-second and 15-second TV versions. Daughter are a London-based indie folk trio, which fits the same emotional register as the Lucy Dacus choice.
- In 2021, the IKEA advert titled 'The Hare' was entered into the Kinsale Sharks Awards. A spokesperson connected to that entry described the campaign as "bold, cool and hugely creative", and noted the music was an "iconic track" chosen to soundtrack it.
- In 2023, AHI released a single titled 'Your Song (Vapor IKEA Commercial)', published under Universal Music Publishing Canada and Universal/Dick James Music Limited, linked to an IKEA commercial of that period.
The pattern is clear: IKEA consistently reaches for artists who sit outside mainstream pop, favouring a warmer, more intimate sound.
How do I find the exact song from an IKEA advert?
If you caught an advert on TV and want to identify the track, the quickest routes are Shazam (works on live TV if you hold your phone up in time) or searching the IKEA UK YouTube channel, where most current adverts are posted with descriptions that sometimes name the music. IKEA UK also maintains a YouTube playlist of its TV spots, which can help you match the visual to the audio if you remember what the advert looked like but not when you saw it.
For older campaigns, the Kinsale Sharks and D&AD award databases sometimes include production credits, which list music supervisors and tracks used.
This advert, like most IKEA ads, was bold, cool and hugely creative and we're thrilled that we could soundtrack it with this iconic track. The response has
Frequently asked questions
- what song is in the IKEA advert 2026
- 'Home Again' is the song featured in the 2026 IKEA advert. It's a cover version performed by American singer-songwriter Lucy Dacus, based on the original track written by Carole King in 1971.
- who sings Home Again IKEA commercial
- Lucy Dacus, an indie rock artist from Richmond, Virginia, performs the version of 'Home Again' used in the current IKEA advert. Her quiet-intensity vocal style matches the warm, domestic tone of the campaign.
- is Home Again by Carole King in IKEA ad
- The song 'Home Again' was originally written and recorded by Carole King on her 1971 album Tapestry, but the IKEA advert uses a cover version by Lucy Dacus rather than the original recording.
- where can I find IKEA advert music
- IKEA maintains a YouTube playlist of TV adverts that includes their current spots. You can search for 'Home Again Lucy Dacus' on streaming platforms like Spotify or Apple Music to listen to the full song used in the 2026 campaign.
- what other music has IKEA used in adverts
- IKEA has featured music from the band Daughter in previous UK adverts, particularly in spots titled 'It won't feel like home 'til it feels like you'. The brand typically selects understated, slightly melancholic music rather than mainstream pop hits.
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Sources
- ▷ The IKEA ADVERT SONG - "Home Again" [2026] (en.esloganmagazine.com)
- View Our Ads - YouTube (www.youtube.com)
- Your Song (Vapor IKEA Commercial) - Single by AHI | Spotify (open.spotify.com)
- IKEA - The Hare (kinsalesharks.awardsengine.com)
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