If you've spotted Verisure adverts on UK television recently, you might be curious about the faces or voices behind them. The company's 2024 campaign featured Irish presenter Angela Scanlon, while more recent adverts have moved away from celebrity endorsements entirely, instead dramatising what Verisure describes as genuine emergency calls to its monitoring centre. This article identifies the confirmed talent and explains the creative direction behind each campaign.
Angela Scanlon fronted the 2024 campaign
Angela Scanlon, the Irish broadcaster known for presenting BBC programmes including "Your Home Made Perfect" and "The One Show", was the confirmed face of Verisure's UK advertising throughout 2024. This marked the first major campaign after Verisure appointed Brothers & Sisters as its dedicated UK creative agency in January 2024, following a competitive pitch.
One of Scanlon's adverts depicted her discussing a neighbour's recent burglary. The creative approach prompted 34 complaints to the Advertising Standards Authority, with viewers suggesting the advert was offensive or irresponsible. The ASA investigated and [did not uphold the complaints](https://www.decisionmarketing.co.uk/news/offensive-alzheimers-and-verisure-ads-get-the-all-clear), as documented in its public rulings database.
The recent “real calls” adverts: actors not publicly credited
Verisure's current UK advertising strategy has abandoned the celebrity presenter format. Instead, the adverts dramatise what the company describes as real emergency calls made to its alarm response centre. One example depicts a homeowner who presses an SOS button after spotting an intruder in the garden. The advert carries on-screen text stating it is "Based on true events" and concludes with a claim that Verisure intervened in thousands of emergencies across the UK.
This campaign, [reported as "Real Calls" and produced by Monks](https://www.decisionmarketing.co.uk/reviews/verisure-real-calls-alarming-shocking-and-frightful), uses professional actors to recreate the scenarios, but Verisure has not publicly credited individual performers by name. This is standard practice in UK commercial advertising. Most brands and their agencies do not release cast lists for individual campaigns unless the performer is a celebrity endorser or the role becomes part of a wider publicity strategy. Actors working on television commercials often have contractual agreements preventing them from publicising the role until the brand gives approval.
Why the specific actor names aren’t available
If you recognise someone from a Verisure advert and want to know who they are, there are several reasons the information might not be publicly disclosed. Commercial casting in the UK typically works through agencies like [Flair Talent](https://www.flairtalent.com/news/232-nicky-shoots-for-verisure/), which has worked with Verisure on previous campaigns. However, individual actors are rarely credited in press materials unless they're already well-known personalities.
The focus of these adverts is on the service rather than recognisable faces. Verisure's marketing strategy emphasises the technology and response capability of its professionally monitored security systems, which [served over 5.6 million customers in 2024](https://www.verisure.com/press-releases/verisure-launches-its-2024-annual-report), according to the company's annual report.
How to identify performers or music yourself
If you're trying to identify an actor from a Verisure advert, checking professional casting directories like Spotlight (the UK's leading casting resource) can sometimes help, though many commercial actors do not list every television appearance on their public profiles. For music identification, apps like Shazam can often recognise tracks used in adverts if you record the audio while the advert is playing.
You can also contact Verisure directly through [their official UK website](https://www.verisure.co.uk/business-security/commercial-security-systems) or customer service channels. While they may not be able to provide cast details due to contractual arrangements, they can sometimes point you towards the production company or agency responsible for the campaign.
Earlier campaigns: the “You’ll Like This” series (2022-2023)
Before appointing Brothers & Sisters, Verisure ran a series of adverts between 2022 and 2023 under the tagline "You'll Like This". These were produced by Spark Media, a video production agency that announced the commission in April 2022. The campaign used a cast of professional actors playing homeowners and neighbours, but no individual performers were credited in public-facing materials or press releases.
The creative work during this period was handled largely in-house by Verisure before the Brothers & Sisters appointment. This in-house approach is common for brands investing heavily in media spend. Industry reporting at the time of the agency announcement noted that Verisure had spent over £30 million on media in the preceding two years.
The shift in creative strategy
The evolution from anonymous actors to a celebrity presenter and then to dramatised real-life scenarios reflects Verisure's response to a competitive UK home security market. The company has invested heavily in UK infrastructure to support growth, including a £3 million Centre of Excellence at Quorum Park, North Tyneside, as part of a plan to create 1,000 jobs.
The move from celebrity endorsement to "based on true events" storytelling suggests an attempt to build trust by demonstrating the service's real-world application. Rather than relying on a presenter's existing audience goodwill, the current campaign positions Verisure's 24/7 monitoring service as the protagonist. [Verisure's global operations](https://www.verisure.com/) now protect approximately 6.3 million families and small businesses across Europe and Latin America, according to the company's corporate website.
Where to find official information
For adverts featuring Angela Scanlon, her involvement was confirmed in press releases issued by Brothers & Sisters and covered by trade publications including Campaign and The Drum in early 2024. For more recent campaigns, Verisure has not published cast lists or credited individual actors in publicly available materials.
The ASA's rulings on Verisure adverts, including the 34 complaints about the Scanlon campaign, are available in the ASA's online database at asa.org.uk, searchable by advertiser name. If you have questions about a specific campaign, contacting Verisure's customer service team directly or checking their official social media channels may yield more information, though cast details are rarely disclosed for commercial reasons.
The advertising industry in the UK operates differently from film and television drama, where full cast credits are standard. Commercial actors are typically hired through casting agencies on a buyout or usage basis, and their involvement is considered part of the brand's proprietary creative work rather than a public performance requiring attribution.
Comments
0 comments
Loading comments…