Who are the voice actors in the new Aldi UK advert? (2026 cast info)

If you’re trying to identify the voice actor in a specific Aldi UK advert from 2026, you’ve likely hit the same wall many viewers do: Aldi does not publicly release full cast lists for most of its television commercials. This is standard practice across UK supermarket advertising, where production companies and agencies handle casting through professional talent rosters but rarely credit individual performers unless the campaign features a chart song or a celebrity endorsement deal.

What we can confirm is that Aldi’s advertising in the UK is created by McCann Manchester, the agency behind many of the brand’s recent campaigns including the May 2025 ‘Special Buys: Mary’ spot. Production work has been handled by companies including Craft Manchester and Flipbook/Psyop, depending on the campaign. Knowing the production company can sometimes help trace voice talent, since UK voice actors often work repeatedly with the same directors and studios.

Why don’t Aldi adverts credit voice actors?

There are three main reasons UK advertisers keep voice casting private:

1. Non-disclosure agreements. Voice actors hired for commercial work typically sign contracts that prevent them from publicising the role until the brand gives explicit permission. This protects the campaign’s creative strategy and prevents competitors from poaching talent or copying the tone before launch.

2. Character focus over performer. Aldi’s most recognised advertising property, Kevin the Carrot, has appeared in Christmas campaigns since 2016. The voice behind Kevin has never been officially confirmed, which keeps the character itself at the centre of attention rather than the performer. It’s the same approach Disney uses with theme park characters.

3. Budget and rights. Crediting performers in broadcast advertising can trigger additional usage fees under UK voice-over union agreements (Equity). By keeping credits internal, advertisers simplify rights management across multiple media buys.

This doesn’t mean the voice actors are unknown within the industry. Casting directors, agents and production crews all know who voiced what. It simply means that information isn’t released to the public unless the brand decides it serves the campaign.

How to identify a voice actor from an Aldi advert

If you’re determined to find out who voiced a specific Aldi commercial, here are the most reliable methods:

Contact Aldi directly. The fastest route is often the simplest. Aldi UK’s customer service team can be reached via their website contact form or social media channels (@AldiUK on Twitter/X). While they may not always release the information, polite enquiries sometimes get a response, especially if the campaign has already finished its main broadcast run.

Check the production company’s credits. Craft Manchester and McCann Manchester handle much of Aldi’s recent UK advertising. Production company websites occasionally list crew credits, and voice actors sometimes appear in behind-the-scenes material or showreels. If you can identify the director (for example, Greg Bray directed the May 2025 ‘Mary’ campaign), checking their portfolio can reveal repeated collaborations with specific voice talent.

Search actor agency rosters. UK voice actors are typically represented by agencies such as Hobson’s Voices, Excellent Talent or Conway Van Gelder. Searching an agency’s roster with the term “Aldi” can sometimes surface an actor’s showreel that includes the advert you’re trying to identify. Agencies also post client work on Instagram, so following major voice agencies can help you spot credits as they go live.

Use Shazam or YouTube comments. If the advert features a distinctive voice you recognise from other work, Shazam won’t help (it only identifies music), but YouTube comment sections under Aldi UK’s official channel often contain viewer speculation. While you should treat these as unverified unless someone links to a source, the collective memory of viewers can sometimes surface a name faster than official channels.

Check IMDb and Spotlight. Some UK voice actors list commercial work on their IMDb pages or Spotlight profiles (the UK’s main casting directory). Coverage is patchy, but if the actor is established in television or radio, their commercial credits may appear there.

What we know about recent Aldi UK campaigns

Aldi’s advertising strategy in the UK has evolved significantly since the early ‘Like Brands’ comparison campaigns. The current creative direction, led by McCann Manchester, focuses on character-driven storytelling and seasonal moments rather than celebrity endorsements. This keeps production costs lower and allows Aldi to run multiple campaigns simultaneously without the scheduling constraints that come with booking high-profile talent.

The December 2016 ‘Casting’ campaign marked an early example of Aldi’s character-led approach, produced by Flipbook and Psyop with creative direction from Rob Doubal and Dave Price at McCann London. That campaign introduced the idea of animated characters auditioning for roles, a format that would later evolve into the Kevin the Carrot series.

More recent work, such as the May 2025 ‘Special Buys: Mary’ spot, was directed by Greg Bray at Craft Manchester with creative leads Conrad Robson and Sean Carey. The production credits for that campaign list editor Dan Lomax and colourist Sarah Salzmann, but no voice cast. This is typical: technical crew are credited because their work is visible in the finished product, while voice actors remain anonymous unless the brand chooses otherwise.

Does Aldi use the same voice actors across campaigns?

We don’t have confirmed information on this, but industry practice suggests it’s likely. UK advertisers often build relationships with a small pool of trusted voice talent who understand the brand’s tone and can deliver consistent performances across multiple scripts. If you’ve noticed a similar vocal quality across several Aldi adverts, it’s probably the same performer or a deliberate casting choice to maintain brand continuity.

Voice casting for UK supermarket advertising is typically handled by specialist agencies such as Hobson’s or by the production company’s in-house casting director. These professionals maintain relationships with voice actors across a range of styles, from warm and conversational (common in Tesco and Sainsbury’s ads) to characterful and theatrical (Aldi’s preferred tone).

What about Kevin the Carrot?

Kevin the Carrot is Aldi’s most recognised advertising character, appearing in Christmas campaigns since 2016. Despite nearly a decade of annual appearances, the voice actor behind Kevin has never been publicly confirmed. This is almost certainly a deliberate choice by Aldi and McCann Manchester to keep the character’s identity separate from any individual performer.

Fan speculation has suggested various names over the years, but without a verified source from Aldi, McCann or the actor’s own agency, any name you see online is guesswork. If Aldi decides to reveal the voice in future, it will likely be part of a campaign anniversary or behind-the-scenes feature.

Why this matters for viewers

The lack of public credits for voice actors in UK advertising is frustrating for viewers who want to know more about the people behind the characters they enjoy. It’s also a missed opportunity for the performers themselves, many of whom are highly skilled professionals with decades of experience in radio, animation and theatre.

From Aldi’s perspective, the anonymity serves the brand. When you remember Kevin the Carrot rather than the actor who voiced him, the character becomes a brand asset that can be recast if needed without disrupting audience attachment. It’s the same logic that keeps theme park characters and animated mascots separate from their performers.

For now, the most reliable way to identify a voice actor in an Aldi advert is to contact Aldi directly via their customer service channels or wait for the actor to post about the work on their own social media once any NDA period expires. Production credits from Ads of the World and similar industry databases can help you trace the creative team, which sometimes leads to voice talent through shared portfolios or agency rosters.

If you’re researching a specific 2026 Aldi campaign and need cast information, your best starting point is to note the campaign name (if it has one), the approximate broadcast date, and any distinctive visual or audio elements. That information will help Aldi’s press office or the production company identify which campaign you’re asking about, which increases the chance of getting a response.