The main number to contact Vodafone customer service is 191, which is free to call from a Vodafone mobile phone in the UK. If you need to call from a landline or a mobile on another network, the number is 0333 304 0191. Calls to this 0333 number are charged at the same rate as calls to standard UK landlines (numbers starting with 01 or 02) and must be included in any bundled minutes in your phone plan, as regulated by Ofcom.
- From a Vodafone Mobile: Dial 191 (Free of charge)
- From any other UK phone: Dial 0333 304 0191 (Standard landline rate)
- From abroad: Dial +44 7836 191 191 (Free from a Vodafone mobile)
- Online Support: Use the 24/7 TOBi chatbot on the Vodafone website or the My Vodafone app.
- Opening Hours: Phone lines are open Monday to Friday from 8am to 10pm, and Saturday to Sunday from 8am to 8pm.
All Vodafone Customer Service Numbers
Depending on your circumstances, you may need a specific number to reach the right department. Before calling, it is helpful to have your account number or the relevant phone number ready to speed up the process.
| Situation | Number to call | Cost |
|---|---|---|
| From your Vodafone mobile (in the UK) | 191 | Free |
| From a UK landline or non-Vodafone mobile | 0333 304 0191 | Same as a standard 01/02 call |
| From your Vodafone mobile (abroad) | +44 7836 191 191 | Free |
| Accessibility support team | 0333 304 3222 | Same as a standard 01/02 call |
| Vodafone One Net business support (UK) | 191 or 03333 040 191 | Free from Vodafone mobile / Standard call charges |
| Vodafone One Net business support (abroad) | +44 7836 191 191 | International call charges may apply |
Alternative Ways to Contact Vodafone
If you prefer not to call, Vodafone provides several digital and in-person support channels.
Online Chat with TOBi
Vodafone's primary online support tool is TOBi, an automated digital assistant available 24/7. TOBi can handle many common queries, such as checking your bill, resetting login details, or troubleshooting basic issues. If the chatbot cannot resolve your problem, it can transfer you to a human adviser during operating hours.
My Vodafone App
The My Vodafone app allows you to manage your account, view bills, and access support. The app features a messaging service connected to the support team. Vodafone's 'Just Ask Once' feature, accessible via the app, ensures your query is handled by one person from start to finish, with updates sent to you through the app.
In-Person Support
For face-to-face assistance, you can visit a Vodafone retail store. Staff can help with account management, device upgrades, and technical support. You can find your nearest branch using the store locator on the Vodafone website.
Support for Accessibility Needs
Vodafone provides a dedicated support team for customers with accessibility requirements. The direct number for this team is 0333 304 3222. This service is for accessibility needs only; other queries should be directed to 191. The team can assist with a range of services, including:
- SignVideo: A service that connects British Sign Language (BSL) users with an interpreter via video link.
- Priority Fault Repair: Customers who rely on their landline or broadband for medical reasons may be eligible for a priority repair service.
- Alternative Formats: Bills and contract information can be provided in formats such as Braille, large print, or audio.
- Free Directory Enquiries: Customers with disabilities that make using a phone book difficult can register for the free 195 directory enquiries service.
How to Make a Formal Complaint
If you are dissatisfied with Vodafone's service and wish to make a formal complaint, you should first contact the customer service team on 191 or 0333 304 0191. If your issue is not resolved, you can submit the complaint in writing.
You can send a letter to the Specialist Care Manager at this address:
Specialist Care Manager
Vodafone Limited
The Connection
Newbury
Berkshire
RG14 2FN
Vodafone aims to resolve all complaints within five days, though complex technical issues may take longer. If your complaint is not resolved to your satisfaction within six weeks (or eight weeks for financial products), or if you receive a 'deadlock' letter, you have the right to escalate the issue to an independent Alternative Dispute Resolution (ADR) scheme. The scheme for telecoms is the Communication & Internet Services Adjudication Scheme (CISAS), which is approved by Ofcom and is free for consumers.
Contacting Vodafone Business
Vodafone Business customers have distinct contact routes. For support with a One Net service, the contact numbers are the same as for personal customers: 191 from a Vodafone mobile or 03333 040 191 from another line. For new business sales enquiries, there are separate freephone numbers based on the number of employees in your company.
What are the Vodafone customer service opening hours?
The main phone lines are open Monday to Friday, 8am to 10pm, and on weekends from 8am to 8pm. The TOBi online chat is automated and available 24/7.
Is calling 191 from a Vodafone mobile free?
Yes, calling 191 from a Vodafone mobile in the UK is always free of charge.
How much does it cost to call 0333 304 0191?
According to the UK's communications regulator, Ofcom, calls to 03 numbers must cost no more than calls to geographic 01 or 02 numbers. They must also be included in any inclusive minutes or call bundles you have with your landline or mobile provider.
Can I contact Vodafone by email?
Vodafone encourages customers to use phone or webchat for a faster response. For formal complaints, you can use an online form available through their complaints code of practice page or write to their postal address.
- Vodafone UK - Contact Us
- Ofcom - Call costs guide
- Vodafone UK - Complaints Code of Practice
- Vodafone UK - Accessibility Support
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