What is the song on the British Gas advert?

The song you’re looking for depends on which British Gas campaign you saw. The most searched-for track is ‘Walk of Life’ by Dire Straits, featured in the ‘Taking Care of Things’ campaign with animated blue characters. An earlier memorable choice was ‘Rescue Me’, used in a British Gas advert (originally by Fontella Bass).

If neither of those matches what you heard, read on for other British Gas music choices and how to identify the exact track.

The ‘Taking Care of Things’ campaign

British Gas launched its ‘Taking Care of Things’ brand platform featuring a blue fuzzy family moving into a new home, soundtracked by Dire Straits’ ‘Walk of Life’. The advert shows the family navigating moving-day activities whilst ‘Walk of Life’ sets the rhythm as they settle in.

The track’s upbeat tempo mirrors what the campaign describes as ‘the smooth flow of life once the essentials are taken care of’, with British Gas handling home services so families can focus on what matters.

You can listen to ‘Walk of Life’ on Spotify, Apple Music, YouTube, or any major streaming platform.

Other British Gas advert music

British Gas has used several tracks over the years:

• ‘Rescue Me’ (originally by Fontella Bass) appeared in a British Gas campaign
• ‘More Than A Feeling’ (cover version) featured in a British Gas TV advert

These music choices help create memorable associations with the brand across different campaigns and time periods.

How to identify a song from an advert

If the examples above don’t match what you heard, try these methods:

Use Shazam or similar apps. Hold your phone near the TV whilst the advert plays. These apps identify tracks in seconds and provide links to streaming services.

Check British Gas social media. The company posts its latest adverts on YouTube and often includes music credits in the video description or pinned comments.

Search with specific details. Use terms like ‘British Gas advert 2024 song’ plus a description of what you saw (‘animated family’, ‘engineer fixing boiler’, etc.). Forums and music identification sites often discuss current campaigns.

Look at TV ad music databases. Websites like TV Ad Music and Sounds Familiar catalogue UK television adverts and their soundtracks, searchable by brand and date.

If you saw the advert very recently, it may take a few days for online databases to update with the track information.

Why energy companies choose recognisable tracks

Using well-known songs creates emotional connections with viewers. A familiar track makes adverts more memorable, which matters in a sector where brand recognition influences customer decisions.

Licensing a famous track costs significantly more than commissioning original music, but energy companies with large advertising budgets consider it worthwhile. The instant recognition factor cannot be replicated with unknown compositions.

Where to listen

Both ‘Walk of Life’ and ‘Rescue Me’ are available on major streaming platforms. ‘More Than A Feeling’ (cover version) can also be found on Spotify.

For those interested in how adverts use music, these tracks demonstrate different approaches: Dire Straits offers energy and optimism, whilst other choices provide different emotional tones depending on the campaign message.