Rochelle Humes's TV Adverts: A Guide to Her Brand Partnerships

Key Takeaways

• Rochelle Humes is the face of the Colgate Max White Ultra 'Be Ultra' campaign, a partnership that was confirmed in early 2023.
• Despite user searches, there is no evidence of Rochelle Humes appearing in a major UK television advertising campaign for Oral-B.
• Humes is also a long-standing UK brand ambassador for the beauty and cosmetics company L'Oréal Paris.
• Oral-B has historically partnered with other UK personalities for its campaigns, including presenter Emma Willis and athlete Sir Mo Farah.

Many viewers searching for the actress in an Oral-B advert connect the brand with presenter and singer Rochelle Humes. However, her confirmed partnership in the dental care sector is with Colgate. This common point of confusion arises from the prominent advertising presence of both brands in the UK.

Rochelle Humes's Colgate 'Be Ultra' Campaign

In January 2023, Rochelle Humes was announced as the ambassador for Colgate's 'Be Ultra' campaign, launched to promote the Colgate Max White Ultra toothpaste range. The campaign's messaging focuses on self-care and confidence, framing the product as part of a wider wellness routine. Humes commented on the partnership, stating, "I'm all about confidence and helping people feel their best... We all feel better while having a good smile".

The partnership was launched following research cited by Colgate which suggested a significant portion of the UK population struggled with self-confidence. The campaign positions the product not just on its clinical effectiveness, such as whitening teeth in three days, but on the emotional benefit of feeling like the "best version of you".

Why Do People Confuse Oral-B and Colgate Adverts?

Oral-B and Colgate are the two most dominant oral care brands in the UK, both investing heavily in television and digital advertising campaigns. It is common for viewers to recall a celebrity's face from an advert without retaining the specific brand name, especially when watching casually. Both companies frequently use recognisable UK personalities to front their campaigns, leading to potential misattribution.

Oral-B is owned by Procter & Gamble, while Colgate is the flagship brand of its parent company, Colgate-Palmolive. Both companies have extensive product ranges, from electric toothbrushes to whitening toothpastes, often targeting similar consumer aspirations for health and cosmetic enhancement.

Who is Rochelle Humes?

Rochelle Humes is a British television presenter, singer, author, and businesswoman who has been in the public eye for over two decades.

Music and Television Career

Humes first gained fame as a member of the pop groups S Club Juniors and later, The Saturdays, who achieved significant chart success in the UK. Following her music career, she transitioned into television presenting. She is now a regular guest host on ITV's flagship daytime programme, This Morning. Her other presenting credits include the BBC game show The Hit List, which she co-hosts with her husband Marvin Humes, and ITV's entertainment series Ninja Warrior UK.

Author and Businesswoman

Beyond television, Humes is a published children's author. Her books include The Mega Magic Hair Swap! and My Little Dragon, which focus on themes of self-acceptance and childhood experiences. In 2020, she launched My Little Coco, a brand of baby and children's skincare products. She has since expanded her business portfolio with the launch of a matcha brand, Cloudcha.

Other Confirmed Brand Partnerships

In addition to her work with Colgate, Rochelle Humes has a significant, long-term partnership with the cosmetics giant L'Oréal Paris. As a brand ambassador, her role involves more than just appearing in adverts. She has represented the brand on a global stage, walking the runway at the L'Oréal Paris 'Le Défilé' show during Paris Fashion Week in both 2023 and 2024. This high-profile role places her alongside other internationally recognised ambassadors for the brand.

Who Has Appeared in Oral-B Adverts in the UK?

While Rochelle Humes is not a confirmed face of Oral-B, the brand has a history of using other well-known British personalities in its UK campaigns.

• Emma Willis: In 2015, the television presenter was announced as a brand ambassador for Oral-B's power brushes.
• Sir Mo Farah: The Olympic champion fronted the #BrushLikeAProWithMo campaign in 2021, which aimed to educate families on the importance of good oral health routines.

Oral-B's advertising often highlights the technology behind its products, such as the iO electric toothbrush series, focusing on features like pressure sensors and app connectivity. Their official UK YouTube channel is a resource for identifying the stars of their latest campaigns.