Who is the actor in the clearscore advert

The actor playing Charlie in the popular ClearScore ‘Charlie and Moose’ advertising campaign is Jack Armstrong, a London-based actor. The campaign, a mini-series of adverts, follows the lives of Charlie and his talking dog, Moose, as they navigate various financial situations.

The ‘Charlie and Moose’ Campaign

ClearScore, a company that provides free access to credit scores and reports, revived the ‘Charlie and Moose’ characters for a new series of TV spots. The campaign, titled ‘Wat Doing’, is structured as a mini-series with twelve episodes that follow Charlie losing his job just as he finds out a baby is on the way. The series is designed to be relatable and show how the platform can act as a ‘best friend for your finances’ during challenging times.

The adverts were created by the agency And Rising, with the writing-directing duo The Arnells for Merman Branded. The campaign is planned to run for up to 24 months across television and digital channels like YouTube, Meta, and TikTok. According to Marina Wong, ClearScore’s Head of Marketing, the return of the characters was prompted by public demand.

Who is Jack Armstrong?

Jack Armstrong is the actor portraying Charlie. His professional profiles confirm his lead role in the ClearScore campaign.

Contrary to claims in a previous version of this article, Jack Armstrong has not appeared in a non-existent ‘season 13 of Father Brown’. The BBC detective drama, starring Mark Williams, concluded its 13th season in early 2026. While Armstrong’s own acting profiles mention a forthcoming appearance in season 13 of Father Brown, this appears to be outdated information from before the season’s cast was finalised and aired. His confirmed credits include roles in the series Patterns and the feature film The Shug.

The Voice of Moose

The voice actor for the character of Moose has not been publicly credited by ClearScore or the campaign’s production partners. The gruff-voiced, talking boxer dog is a key part of the campaign’s appeal, with the catchphrase “What Doing?”.

What is ClearScore?

ClearScore is a financial technology company that provides users in the UK with free access to their credit score and credit report. The service is free to consumers. The company was the first in the UK to provide such services at no cost when it launched in 2015.

How ClearScore Makes Money

ClearScore’s business model is based on commission. The company acts as a credit broker, showing users personalised offers for financial products like credit cards, loans, and car finance based on their credit profile. When a user takes out one of these products through the ClearScore platform, the lender pays ClearScore a commission. The company states that it does not rank offers based on the commission it receives.

How UK Credit Scores Work

In the UK, there are three main credit reference agencies: Equifax, Experian, and TransUnion. These agencies collect information from lenders, local councils, and courts to build a picture of your financial history. ClearScore uses data from Equifax to generate the credit scores and reports for its users. Checking your own credit score through a service like ClearScore does not affect your rating.