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Who are the presenters on Postcode Lottery adverts

🎬 TV advert cast


On this page (8 sections)
  1. Davina McCall
  2. Emma Willis and Mike Wedderburn
  3. Fred Sirieix
  4. Radio partnership presenters
  5. The three ambassadors who visit winners
  6. Prize structure
  7. How the subscription works
  8. Charity funding
£12.50
monthly ticket price to be entered into all People's Postcode Lottery draws
Source: postcodelottery.co.uk
£380,000
estimated maximum possible ticket prize from the June Millionaire Street prize draws
Source: postcodelottery.co.uk
£250,000
monthly prize running each month in 2026 (excluding December draws)
Source: postcodelottery.co.uk
30%
minimum percentage of each ticket price that goes to charity
Source: postcodelottery.co.uk
20
number of charities for which Postcode Lottery manages lotteries
Source: postcodelottery.co.uk
£38.2 million
biggest-ever festive prize pot promoted in People's Postcode Lottery Christmas campaign
Source: adsofbrands.net

Four celebrity presenters front the People's Postcode Lottery television campaigns in 2026: Davina McCall, Emma Willis, Fred Sirieix, and Mike Wedderburn. These four appear in the major seasonal adverts, while three separate ambassadors visit winners in person.

Monthly Cost: £12.50

Charity Donation: A minimum of 30% of each ticket price

Total Raised for Charity: Over £1.7 billion since 2005

Regulator: UK Gambling Commission (Account: 829)

Davina McCall

Davina McCall presented Big Brother for eleven years and currently hosts The Masked Singer on ITV. She has been involved with the lottery's campaigns since 2025, appearing in both the spring and Christmas television pushes. Her role in the adverts typically involves asking viewers whether their door is in the draw.

Emma Willis and Mike Wedderburn

Emma Willis took over Big Brother presenting duties in 2013. She also fronts The Voice UK. Mike Wedderburn is an ITV News presenter with over three decades of broadcasting experience. Both appear alongside McCall in the coordinated seasonal campaigns.

The April 2026 'Big Spring Win' campaign featured all four core presenters in adverts directed by Vince Peone, promoting a prize pot of £25.7 million. The campaign ran across TV, social media, and radio.

Fred Sirieix

Fred Sirieix, the maître d'hôtel from First Dates, joined the lottery's campaigns in 2025. He appears in the same seasonal adverts as the other three presenters. For Christmas 2025, the quartet promoted the largest-ever festive prize pot of £38.2 million. Media planning was handled by the7stars working alongside the lottery's in-house team.

Radio partnership presenters

A parallel radio partnership with Global featured a different lineup. Amanda Holden, Sian Welby, Myleene Klass, Jenni Falconer, and Chris Moyles asked listeners the same question across their respective breakfast shows during the spring campaign.

"Big Spring Win builds on the platform audiences already recognise and love, while evolving how we show up across media... it's also a moment to remind audiences that playing helps generate vital long-term funding for charities and good causes."

- Anna Russell, Head of Marketing, People's Postcode Lottery

The three ambassadors who visit winners

While celebrities front the national campaigns, a dedicated team of three ambassadors travels the country to present cheques in person. Winners meet these ambassadors at their door, not the television presenters. The three are Judie McCourt, Matt Johnson, and Danyl Johnson. They appear regularly in the lottery's regional press coverage and social media content, celebrating with winners of the daily and weekly prizes.

Prize structure

A single £12.50 monthly ticket plays for all prizes. For June 2026, a total prize pot of £20.8 million must be won.

Every day, 20 postcodes are drawn, and every ticket in those postcodes wins £1,000. Every Saturday, one postcode is announced to share a £1 million prize pot. Each month (excluding April and December), every ticket in one winning postcode wins a guaranteed £250,000. In the April and December draws, a multi-million-pound prize pot is shared among all players in a winning postcode sector.

How the subscription works

The People's Postcode Lottery is a subscription-based lottery regulated by the Gambling Commission in Great Britain. Players pay a monthly fee to enter their postcode into every draw.

Signing up and playing

  1. Choose your postcode: You sign up to play with your home postcode. This postcode acts as your lottery ticket number.
  2. Pay monthly subscription: A subscription costs £12.50 per month. This single payment enters your ticket into all the draws for that month.
  3. Automatic entry: Once subscribed, you are automatically entered into every draw. There is no need to buy separate tickets for different prizes.
  4. Check for wins: Winning postcodes are announced daily on the lottery's website. Winners are typically notified by email, SMS, letter, or a phone call.

Charity funding

A minimum of 30% of every £12.50 ticket price is donated to charity. Since its launch in 2005, players have raised over £1.7 billion for thousands of charities and community projects across Great Britain and beyond. The funds are distributed by 20 separate Postcode Trusts, which are independent charities with specific themes, such as supporting animal welfare, environmental conservation, or local community groups. Young Lives vs Cancer, for example, has received over £24 million in funding from players.

Frequently asked questions

How much is a Postcode Lottery ticket?

A monthly subscription, which enters you into all draws, costs £12.50.

Who are the main presenters on the TV adverts?

The main celebrity presenters for 2026 campaigns include Davina McCall, Emma Willis, Fred Sirieix, and Mike Wedderburn.

Is the People's Postcode Lottery a genuine lottery?

Yes, it is a legitimate subscription lottery. In Great Britain, it is licensed and regulated by the Gambling Commission under account number 829.

How are winners chosen?

Draws are conducted using a certified random number generator. Only postcodes that have active players are entered into the draws, guaranteeing that all prizes are won.

Sources

  • [People's Postcode Lottery - How It Works](https://www.postcodelottery.co.uk/how-it-works)
  • [People's Postcode Lottery - Prizes](https://www.postcodelottery.co.uk/prizes)
  • [Gambling Commission - Licence Details](https://www.gamblingcommission.gov.uk/)
Four men celebrating with a large novelty check for ten thousand dollars, one man holding it up.
Photo by Henri Mathieu-Saint-Laurent on Pexels

This campaign builds on a creative world that has become instantly recognisable. The introduction of the airship and dynamic new visuals allow us to amplify our brand's energy in an exciting way.

To stay relevant, we are meeting audiences where they are, whether that's on TV, radio, or social media.

Frequently asked questions

who are the presenters in the Postcode Lottery Big Spring Win advert
The 'Big Spring Win' campaign features Amanda Holden, Sian Welby, Myleene Klass, Jenni Falconer, Chris Moyles, Emma Willis, Davina McCall, Fred Sirieix, and Mike Wedderburn. The campaign launched in February 2026 across TV, TikTok, and social media, promoting a £25.7 million prize pot in the April draws.
who was in the Postcode Lottery Christmas advert 2025
The festive campaign featured Davina McCall, Emma Willis, and Mike Wedderburn promoting a prize pot of £38.2 million, which the lottery described as its biggest-ever Christmas offering. The ad was directed by Vince Peone through The Gate+ and created in-house by People's Postcode Lottery.
how much does a Postcode Lottery ticket cost per month
A monthly ticket to the People's Postcode Lottery costs £12.50 and enters you into all the monthly draws. At least 30% of each ticket price goes to charity, with the lottery managing lotteries for 20 different charities.
what is the biggest Postcode Lottery prize ever
The biggest-ever festive prize pot promoted by People's Postcode Lottery was £38.2 million during the Christmas campaign. For regular draws in 2026, monthly prizes of £250,000 are running each month excluding December.
is Postcode Lottery licensed and regulated in the UK
Yes, Postcode Lottery Limited is licensed and regulated in Great Britain by the Gambling Commission under account number 829. This ensures the lottery operates legally and fairly for all participants.

Sources

  1. People's Postcode Lottery: Big Spring Win • Ads of the World™ | Part of The Clio Network (www.adsoftheworld.com)
  2. Ambassadors - Postcode Lottery (www.postcodelottery.co.uk)
  3. Watch: People's Postcode Lottery's star-studded 'Big Spring Win ... (www.marketing-beat.co.uk)
  4. People's Postcode Lottery's Star Team Return for the Biggest Ever ... (adsofbrands.net)
  5. People's Postcode Lottery unveils blockbuster ad featuring all-star cast (mbtestsite.mystagingwebsite.com)

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Tags: postcode-lotterytv-presentersadvertising-campaignamanda-holdendavina-mccallchris-moyles