Vodafone's Extraordinary Year: Supporting Festivals and Special Events Across the UK

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2023-09-06 15:15:05

An Extraordinary Year in the Life of Vodafone: Supporting Festivals and Special Events Across the UK

From Glastonbury to Royal Ascot, from The Goodwood Festival of Speed to The Bristol International Balloon Fiesta, Vodafone provides reliable digital experiences to customers wherever they are, even in areas where the network might not reach.

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In a year, Vodafone supports 71 special events across the UK, deploying temporary infrastructure known as a "Cells on Wheels" (COW) to ensure digital services can be provided to consumers and business customers without leaving a permanent mark on the landscape.

Customers at Glastonbury Festival 2023 consumed a staggering 169 terabytes of data in an area where only dairy cows graze for 359 days a year. The demand for 5G data at these special events is rapidly increasing, with customers using 80% more 5G data in 2023 compared to the previous year.

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Temporary Mobile Masts for Unmatched Connectivity

Vodafone deployed temporary mobile phone masts at 71 special events throughout the UK in 2023. These events took place in diverse locations, from Glastonbury's rural Somerset to the Wimbledon Tennis Championships in a London suburb. However, the influx of visitors to these small and short-duration events would overwhelm the existing network, jeopardizing the expected digital experience.

A COW, or Cell on Wheel, is a temporary mobile mast set up before these events to provide connectivity in unusual circumstances. Whether it's accommodating the 200,000 people traveling to Glastonbury or coping with the thousands attending the Wimbledon Tennis Championships daily, Vodafone's 24 COWs constantly travel around the country to meet the heightened demand.

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By providing 5G at every event they supported in 2023, Vodafone ensured customers could benefit from faster and more reliable connections. 5G data generated at these events rose by an astounding 80% compared to the previous year.

Andrea Dona, Chief Network Officer at Vodafone UK, states, "Providing the reliable digital experience our customers have come to expect is a challenge in normal circumstances. This becomes significantly more complex when there are hundreds of thousands of people in the middle of nowhere expecting to live stream their Elton John experience to friends and family." 👇

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Building Temporary Networks

Each COW is equipped with various technologies to deliver digital services, including radio antennas for data and phone calls, as well as microwave technology to connect the COW to the broader Vodafone network. This microwave technology allows Vodafone to connect the mast without digging trenches and laying fiber optic cables across the countryside.

At festivals and special events, customers use connectivity services differently from their day-to-day lives. On average, data uploads during these events accounted for approximately 19% of the total transmitted across the network, compared to the usual 10% during normal usage. This increase demonstrates that customers frequently share their experiences with friends and family during these occasions.

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Dona added, "Connectivity is a way to bring people together when they are miles apart, and we are constantly evolving how we build temporary networks to ensure it is configured in a way that supports how customers want and need to use digital." 😉

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