Unlocking the Secrets: O2 Reveals Shocking Stats on British Beliefs in Pre-Match Sport Rituals

2023-09-14 14:10:03

Belief in Pre-Match Superstitions Leads to Victory for Three in Four Brits, O2 Research Shows

In a new survey conducted by O2, it has been revealed that a staggering three out of four Brits firmly believe that their pre-match superstitions have contributed to their team's success in sports. These rituals, which fans rely on to bring good luck, range from crossing fingers to singing the national anthem and even wearing their team's shirt.

The research comes at a time when rugby fans from all around the world are descending upon France to witness their favorite teams compete for the tournament title. As an official partner of England Rugby, O2 is offering special benefits to its customers, such as free EU roaming during the competition and exclusive deals on England shirts and hotel accommodations through its Priority program.

When it comes to determining the favorite rugby player of all time among Brits, Jonny Wilkinson emerged as the clear winner with 16% of the votes. He is followed by Brian O'Driscoll from Ireland, Gareth Edwards from Wales, and the late Jonah Lomu.

Interestingly, despite their enthusiasm for their national teams, almost half (48%) of England fans admitted to not singing the national anthem. However, 37% are more than willing to belt it out with pride. Older fans seem to be less inclined to sing, with only 27% of those aged 55 and above joining in the anthem. Scotland, Wales, and the USA ranked as the best national anthems besides England.

As England fans embark on their journey to France, they will have the opportunity to experience the local culture, cuisine, and sights. Surprisingly, 67% of these fans confessed a preference for English food over French delicacies. It is worth noting that nearly half (45%) of the fans are unaware of potential roaming fees for using their phones in Europe, highlighting the importance of staying informed.

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To show appreciation for the fans' unwavering support, O2 has initiated the "Wear la Rose" campaign, which features a unique piece of art commemorating the role of fans in rugby. O2 customers traveling to France can also enjoy seamless use of their texts, minutes, and data as they would at home, with no unexpected roaming charges, as O2 is the only major UK network to offer inclusive EU roaming, up to 25GB.

Gareth Griffiths, Director of Partnerships and Sponsorships at Virgin Media O2, expressed his amazement at the prevalence of superstitions among sports fans: "As sports fans, we all have our own superstitions and it's incredible to see so many people believe their good luck rituals have helped their team to victory.

O2's Top Five Sporting Moments, According to Brits:

1. England winning the World Cup in 1966 - 31% of Brits
2. England Lionesses winning Euro 2022 - 25% of Brits
3. Andy Murray winning Wimbledon Tennis in 2013 - 19% of Brits
4. Jonny Wilkinson's drop goal to secure England the tournament in Australia in 2003
5. England cricket team beating New Zealand to win their first ever World Cup in 2019 - 13% of Brits
6. Leicester City's Premier League title win in 2016 - 11% of Brits

O2, the proud partner of England Rugby, is offering exclusive discounts to its customers through its Priority program, including 30% off a new England rugby shirt. Additionally, O2 is the only major UK mobile network that provides inclusive EU roaming, allowing customers to use their phones abroad without incurring any hidden fees.

The survey was conducted among 2,000 UK adults. O2 remains committed to offering inclusive EU roaming to all its customers at no additional cost, up to 25GB. This ensures that O2 users can enjoy the same benefits of texts, minutes, and data not only in the UK but also across Europe.

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