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Gareth Turpin, Chief Commercial Officer at Virgin Media O2

Enjoy Clear and Confusion-Free Roaming with Virgin Media O2

What does Virgin O2 UK say about its roaming service?

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A year and a half ago, Virgin Media O2 differentiated itself as it did not follow the trend set by other major mobile networks to reintroduce EU roaming fees. O2 and Virgin Mobile customers have consistently been able to roam like home when travelling in Europe, regardless of any changes to regulations or laws post-Brexit, and this will continue.

In light of the current economic conditions and the upcoming summer holiday season, many families are expected to visit popular European destinations for a well-deserved break. For Virgin Media O2, the notion of worrying about phone usage costs while on holiday seems ludicrous. Particularly that their research indicated a quarter of Brits are unaware of the potential additional costs of mobile roaming in Europe. Their response to this has seen them save their customers an estimated £3 million per week in EU roaming charges last year.

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Virgin Media O2 agrees with Ofcom's recent proposal to introduce new rules that enforce transparency surrounding any roaming charges when customers travel abroad. They assert the importance of customers having clear and comprehensive information about roaming. To assist in maintaining this transparency, they pledge to continue notifying their customers when they arrive in another country, upon nearing their airtime limit and once again when the limit is reached.

Critics have noted that Virgin Media O2 enforces a data 'fair usage' cap on roaming. This is not an element they have concealed; a similar system is seen across all operators. The cap serves to prevent long-term misuse of the roaming capabilities by those living overseas. Virgin Media O2 stands apart from the rest in that customers on consumer contracts will not be charged anything up to their standard UK data limit or the 25GB cap, that applies if their data plan is higher, while visiting Europe. They claim no other mobile network can make the same guarantee.

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In terms of vocabulary, the industry is jargon-ridden which could understandably cause confusion with the 25GB limit. To provide some clarity, this limit is substantial. The equivalent of 595 hours of WhatsApp voice calls, streaming over 6,000 songs or utilising Google Maps for 208 consecutive days of driving.

Mobile phones, they recognize, are vital whether at home or abroad, yet 99% of people will likely not reach the 25GB limit. If any come close, Virgin Media O2 sends a clear notification outlining the options and any potential charges.

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Outside of Europe, Virgin Media O2 features O2 Travel Inclusive Zone at no extra cost in all Plus Plans and Volt bundles. This enables a substantial portion of their customers to utilise unlimited data, texts and calls in 27 international locations in addition to Europe. They also offer an O2 Travel Bolt On service for those who do not have international access in their plan, providing unlimited services in 63 global destinations for £6 a day.

Non-O2 or Virgin Media customers planning to go on holiday might find helpful tips to navigate holiday turbulence caused by EU roaming charges from the collaboration between Virgin Media O2 and Roman (Roam On) Kemp. For an optimal roaming experience, Virgin Media O2 projects itself as the best choice. They encourage you to keep roaming with them.

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