The Spectacular Welsh Influence Set to Captivate Rugby World Cup Fans in France

Welsh legendary music venue Clwb Ifor Bach will take over Stereolux after Wales’ head-to-head with Georgia on 7 October, as part of the plans.

Carmarthen rock band Adwaith, winners of the Welsh Music Prize, will headline the event, along with Neath based rap-singer and songwriter Luke RV and UKG heavyweight Local.

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Adwaith and Cardiff rapper Mace the Great will perform at the official Rugby Village on Place de la Concorde in Paris, providing entertainment for rugby fans with a view of the Eiffel Tower and the Arc de Triumph.

Additionally, inspiring performances by Osian Meilir’s contemporary dance group Qwerin and sensational BBC Cardiff Singer of the World finalist Jessica Robinson and the Hafod Wennog Urdd Gobaith Cymru youth choir are expected to captivate audiences in Lyon as Wales battles Australia.

The Rugby World Cup coincides with Wales in France, a year-long celebration of cultural, business, and sporting events aimed at strengthening existing links and forging new connections between the two countries.

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A collaborative effort between various organizations including the Welsh Government, Food and Drink Wales, Cymraeg2050, Wales Arts International, Urdd Gobaith Cymru, S4C, the National Centre for Learning Welsh, Hybu Cig Cymru, Cardiff Council, and Clwb Ifor Bach has resulted in a program of activities and three Ministerial visits to further enhance the initiatives.

“Shared Love”

Welsh First Minister Mark Drakeford expressed his excitement saying: “Wales and France share a love for rugby, culture, and history, among other things. This collaborative touring showcase will reinforce our excellent business relations and celebrate Wales both on and off the pitch during the tournament. I extend a warm welcome to traveling fans and the people of France to enjoy our show-stopping itinerary.”

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With France and Wales sharing sister Celtic languages, Brezhoneg and Cymraeg, a tutor from the National Centre for Learning Welsh will provide 'taster' sessions, while Urdd Gobaith Cymru’s ambassadors will introduce the vibrant Welsh language and culture to children in cities like Nantes and Lyon through song and play.

France has become the leading importer of Welsh food and drink goods, valued at £150m, and boasts over 80 French-owned businesses employing more than 10,000 people in Wales.

The cultural activities go hand in hand with business and political engagements to engage major investors in Wales, strengthen economic collaboration in decarbonization and green energy, and discuss sustainability policies.

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Connections

Urdd CEO Siân Lewis highlights the importance of introducing Welsh language and culture to audiences in Lyon, while S4C will broadcast every Wales game live from the Rugby World Cup, ensuring comprehensive coverage by a passionate team.

Chair of Arts Council of Wales Maggie Russell views these sporting events as opportunities for Welsh artists to present their work to new audiences, nurture relationships with French counterparts, and raise the profile of Wales.

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To stay updated with Wales’ off-pitch activities throughout the Rugby World Cup, follow #WalesinFrance on social media.