The Return of Fenty x Puma: Rihanna Unveils a Sneaker Design You Don't Want to Miss

2023-09-15 10:12:33

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Fenty x Puma Is Back! Rihanna Unveils New Sneaker Design

The highly anticipated return of Fenty x Puma is finally here! Rihanna, the creative director behind the sportswear-meets-fashion label, announced the comeback with the reveal of a brand new sneaker design called the Avanti. After taking a break since 2017 to focus on her other successful ventures, including Fenty Beauty and Savage x Fenty, Rihanna is excited to bring fresh perspectives and ideas to the Puma collaboration.

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A Return to Sneaker Roots

Fenty x Puma initially gained popularity in 2015 with its iconic Creeper style. The brand expanded to include other successful shoe designs such as bowed sneakers and faux-fur slide sandals, and even ventured into apparel. However, the Avanti release marks a deliberate return to the label's sneaker roots.

The Avanti sneaker, priced at £160, is a hybrid style that combines Puma's King football boot and Easy Rider running shoe. Rihanna expressed her admiration for Puma's rich history and legacy, particularly with the Avanti that was famously worn by Brazilian football player Pelé. Fans can't wait to get their hands on the new design and experience the iconic collaboration once again.

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