2023-08-12 03:45:03
FBI agent lied about knowledge of Hunter Biden laptop, talks with Facebook"Taylor Swift's Eras Tour Broke These Five Records So Far"
Following the ticketing fiasco that surrounded her tour, where fans thought they had a better chance of being struck by lightning than going to see her show, Taylor Swift's Eras Tour is about to become one of the highest earning of all time. The Eras Tour is Swift's second stadium tour and features a set list of 44 songs divided into 10 acts that define different eras of her career and runs for more than three hours.
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While exact figures have yet to be released, industry experts are estimating Swift's tour, which started on March 17, will be a record breaker. They are guessing it will make more than $1 billion through ticket sales, merchandise and marketing opportunities and will surpass Elton John's record of $853 million for his Farewell Yellow Brick Road Tour, where the singing legend said goodbye to live shows.
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The Wall Street Journal called the singer's financial impact "Taylornomics," while Fortune called it the "TSwift Lift" and the Federal Reserve credited her with boosting the country's economy, all thanks to her stadium tour. In late 2022, Billboard estimated that Swift's tour would gross $590 million based on the original 52 tour dates. But along with the extra shows in the U.S., Latin America, Asia, Australia and Europe all the way through to 2024, this has shifted projected earning estimates to about $1.4 billion in gross revenue, according to concert data tracker site, Pollstar.
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Not only that, but the income generated through extra spending by fans such as on hotel rooms, food and transport while attending one of her shows is averaged $1,300 per person. In total, the added economic boon generated by the Eras Stadium Tour is expected to be around $5 billion, which is the same number as the combined GDP (gross domestic product) of 50 countries, according to a survey by QuestionPro.
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Other records Swift has smashed during her tour include on the opening night in Glendale, Arizona, which was the most-attended concert by a female artist ever in the U.S. as 69,000 fans turned up to watch the star. Swift even managed to break records at the ticket selling site, Ticketmaster, when 3.5 million people registered to get tickets to the tour, more than any other artist in the website's history. Ticketmaster also confirmed that on the first day of the sale, more than 2 million tickets were sold, more than any artist on a single day.
Ensuring Authentic Fans Can Purchase Tickets
As fans prepare to try and buy tickets to her additional 15 shows which go on sale on August 9, Ticketmaster has promised it is taking additional steps to make sure it is real fans buying tickets, not scalpers or bots. Last week, it released details about its Verified Fan system, which will vet ticket buyers ahead of purchasing tickets. Fans who were not granted a code will be placed on a waitlist. Those fans "may receive an access code at a later date if tickets remain," according to the Ticketmaster site.
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