Start-up Proveye emerges victorious at Innovation Arena Awards

An agritech company called Proveye has been declared the winner of the Start-up Innovator of the Year award by Enterprise Ireland. This Irish start-up, founded by Dr Jerome O’Connell and Prof Nick Holden, specializes in the development of image-based analytics technology with a focus on removing noise from image data.

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The announcement was made during the Innovation Arena competition, which took place as part of the National Ploughing Championships in Co Laois. Recognizing early-stage innovation in the agritech sector, the award highlights Proveye's ability to address global agricultural challenges. Their innovative technology has versatile applications in industries such as crop yield measurement, disease detection, productivity improvement, and environmental impact assessment.

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The Start-up Innovator of the Year award is a prestigious accolade that not only recognizes Proveye's success in the Enterprise Ireland competition but also comes with a prize of £10,000.

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Minister for Enterprise, Trade and Employment Simon Coveney, TD, who attended the event, emphasized the significance of the Innovation Arena competition, stating, "Ireland is synonymous with agriculture, and it is our own entrepreneurs who are helping to shape the future of the sector globally. With the ongoing challenges and the need to develop and implement sustainable practices, the work of these Irish innovators has never been more vital."

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GrassMax Takes Top Honors

Alongside Proveye's victory, another noteworthy start-up named GrassMax was crowned the overall winner at the event. Based in Dublin, GrassMax offers advanced modeling techniques combined with remote sensing data to provide a range of nutrient and grass management decision-support tools, including satellite-based grassland growth yield measurement.

Proveye's CEO, Dr Jerome O’Connell, shared his excitement about the award, stating, "This investment comes at a time of rapid growth for the company as we demonstrate the value of a new generation of image-based analytics in agriculture. Our talented team is working with some of the leading names in the agriculture industry to solve challenges previously out of reach, thereby substantially increasing certainty and accuracy in management decisions at the field, farm, and even regional scale."

In September of the previous year, Proveye secured €225,000 in funding from the European Space Agency to develop a grassland management platform, further solidifying their position as a high-potential start-up supported by Enterprise Ireland.

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