Samuel L. Jackson becomes the new face of Warburtons in a TV advert, joining the ranks of Robert De Niro and George Clooney

2023-09-20 07:45:03

Roll of a lifetime! Samuel L. Jackson follows in the footsteps of Robert De Niro and George Clooney as he takes over as the face of Warburtons in new TV advert

Samuel L. Jackson has joined the ranks of Hollywood legends such as Robert De Niro, Sylvester Stallone, and George Clooney as the latest face of Warburtons, the UK's biggest bakery brand. In a new two-minute advert, the Pulp Fiction star assumes the role of chairman alongside the bakery's real chairman, Jonathan Warburton, surprising his assistant in the process. Dressed in the chairman's signature blue shirt and orange tie, Jackson introduces himself as Jonathan Warburton and sets out to promote Warburtons' commitment to producing the best quality loaf.

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Roll of a lifetime! Samuel L. Jackson, 74, is the latest face of UK's biggest bakery brand Warburtons - joining a series of notable A-list Hollywood legends.

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The advert humorously addresses a bread lover's doubts, with Jackson defending Warburtons' Toastie loaf against its rivals. Highlighting the bakery's dedication to quality, the actor showcases the expertise and effort that goes into creating the perfect loaf. The advert also features Jackson surprising a family by swapping their "Warburtons wannabe" toast with the authentic Warburtons Toastie loaf.

The top-notch quality of Warburtons products is emphasized as Jackson tests for softness, butter-ability, and bounce-back-ability, while exclaiming that bounce-back-ability is indeed a thing. The advert concludes with Jackson meeting the real Jonathan Warburton and receiving his praise for a job well done.

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Heartthrob: George Clooney was also in a Warburtons advert back in 2021.

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Expressing his delight in working on the ad, Jackson remarked, "It was a pleasure to meet the man at the helm of Britain's biggest family bakery. And what an honor to follow in the footsteps of 'Bolton alumni', George Clooney and Robert De Niro. We had a lot of fun on set, so I hope people enjoy the finished product, the ad AND Toastie Loaf!"

Jonathan Warburton, Chairman of Warburtons, also praised Jackson, stating, "Samuel L. Jackson was a pleasure to work with and is welcome back at our bakeries any day." The advert aims to bring light-hearted humor to viewers while emphasizing Warburtons' commitment to freshness and quality, which has been at the core of their fifth-generation family-run business since its establishment in 1876.

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Today, Warburtons continues to be led by the fifth generation of the Warburton family and is the leading brand in the UK Bakery sector, with over 147 years of baking expertise. With bakeries and depots across the country, Warburtons bakes and delivers 2 million products daily to customers throughout Great Britain.

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