Record Number of Users Uninstall Ad-Blockers After YouTube's Ban

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2023-11-09 21:58:26

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YouTube's ban leads to a record number of users uninstalling their ad-blockers

In a surprising turn of events, YouTube's crackdown on ad-blocking programs has resulted in a surge of users uninstalling their ad-blockers altogether. During the month of October, several major ad-blocking programs experienced an unprecedented number of uninstalls, with YouTube being cited as the primary reason.

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The German-based ad-blocker, Ghostery, reported three to five times the average daily uninstall rate throughout October, with over 90% of departing users attributing their decision to YouTube's crackdown. While most ad-blocking programs prioritize user privacy by avoiding extensive data tracking, it is worth noting that the Chrome extension store does record basic install and uninstall numbers. Based on the statistics provided by AdGuard alone, more than 300,000 ad-blockers were removed. When accounting for Ghostery and other ad-blockers without available data, the total number of uninstalls likely exceeds half a million.

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This ban on ad-blockers coincides with significant changes in YouTube's advertising landscape. Recently, the platform altered how advertisements are displayed for television viewers, leading to longer but less frequent ad breaks. This modification has allowed content creators to more effectively promote products, resulting in an increased number of ads.

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Despite YouTube's efforts, there are still users circumventing the ban with various tips, browser suggestions, and techniques to continue enjoying an ad-free experience on the platform. It's important to note that not all ad-blockers have been impacted yet, and some users are still able to watch YouTube without ads. However, given YouTube's clear intentions, it is likely that affected ad-blockers will face restrictions in the near future.

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