Politicians Exposed: Channel 4 Ad Reveals Climate Inaction

Channel 4 has shared its bold opinion on how governments and businesses are addressing the climate crisis with a new advert.

In a one-minute ad for its "Change Climate season," the spotlight is on individuals who use private jets, support oil, or work in the Palace of Westminster.

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The commercial starts with a group of business people boarding a luxury plane and breaking into an energetic dance when they discover the flight will only last 14 minutes.

They strip off their trousers, revealing embarrassing carbon marks on their giant pants, and start twerking vigorously.

Champagne glasses fly, and we witness the carbon marks right down the center of their pants.

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After the lively dance, a boardroom meeting follows where business people discuss their soaring profits from the oil industry before celebrating with more pants-stripping and twerking, proudly showing off their carbon marks.

Later, a similar scenario unfolds in what appears to be a political debate chamber, with politicians twerking, throwing papers, and meddling with stately equipment while sporting carbon marks on their backsides.

The advert even nods to Jacob Rees-Mogg's viral moment in the House of Commons, where he reclined on a bench during a debate.

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As everyone with soiled pants experiences a simultaneous wedgie, a voiceover questions whether those in power are taking sufficient action to combat the climate crisis.

It's important to note that the advert excludes the casual office worker trying to recycle and the air steward simply doing her job.

Nic Moran, head of brand campaigns at Channel 4, stated that the goal of the campaign is to shift the focus from individual guilt to powerful figures' responsibility in addressing climate change.

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Creative directors from Channel 4's in-house agency described the ad as an unforgettable representation of an urgent issue and aimed to spark a planet-sized debate.

The advertisement coincides with the confirmation that October 2023 was the hottest month on record by a significant margin. Additionally, EU scientists predict that this year will be the warmest in 125,000 years.

Meanwhile, Prime Minister Rishi Sunak has faced criticism for rolling back on green pledges and supporting the opening of the first UK coal mine in three decades.

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The ad promotes four upcoming programs: "The Big Climate Fight with Mary Portas," "Chicken vs Beef: The Big Switch," "The Great Climate Scandal," and "Chris Packham: Is it Time to Break the Law?"

The advert will air on November 13th and is currently available on YouTube.