2023-11-09 09:08:03
Champagne Perrier-Jouët Launches "Perrier-Jouët House of Wonder" Campaign in New York City
In a bid to promote a more sustainable future, Champagne house Perrier-Jouët has unveiled its latest campaign, "Fill Your World With Wonder." The campaign aims to emphasize the connection between humankind, art, nature, and champagne, and inspire people to reconsider their relationship with the environment. To bring this vision to life, Perrier-Jouët has created an immersive floral pop-up called "Perrier-Jouët House of Wonder," which will be open to the public from December 1-2 at Hudson Yards in New York City.
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Working alongside female-led floral design company FLOWERBX, the "Perrier-Jouët House of Wonder" has been curated to showcase the unity between art, nature, and champagne. Visitors will have the opportunity to watch the campaign film, featuring renowned French actress Mélanie Laurent and directed by Show Yanagisawa, as well as admire an interactive mural created by artist BKFoxx. The exhibition also utilizes all compostable and recyclable flowers, demonstrating Perrier-Jouët's commitment to sustainability.
"'Perrier-Jouët House of Wonder' has been one of the most unique concepts we've seen — bringing this ethereal world to life has been a one-of-a-kind experience, and we hope that all who walk through its doors will feel the same inspiration to connect with nature." - Whitney Bromberg, FLOWERBX CEO & Founder
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Alongside the pop-up, Perrier-Jouët has partnered with FLOWERBX and Cocktail Courier to offer a limited-time premium gifting option, featuring a bespoke paper bouquet and Perrier-Jouët Blanc de Blancs. Additionally, New Yorkers can have Perrier-Jouët and FLOWERBX arrangements delivered sustainably through DoorDash's flower-powered bikes from November 30 to December 2.
"Perrier-Jouët House of Wonder" is part of the US leg of the "Fill Your World With Wonder" campaign, which will run from November to December 2023 across various platforms. This global campaign initially debuted in Tokyo last month.
Get Your Daily Dose of Laughs with @larrydeancomedy's Hilarious Original Sound Bites!Perrier-Jouët's dedication to sustainability extends beyond its campaign. The champagne house recently announced a new initiative in collaboration with UNESCO, focusing on enriching biodiversity in Champagne through the creation of reservoirs and ecological corridors. This project joins Perrier-Jouët's ongoing efforts in implementing regenerative viticulture practices across its vineyard.
The story of Perrier-Jouët dates back to 1811 when Pierre-Nicolas Perrier and Rose-Adélaïde Jouët founded the iconic champagne house. Their love for art, nature, and champagne has been passed down through generations, inspiring the brand's ethos and visual identity. The captivating Japanese anemone motif, which symbolizes the role of flowers in the Earth's ecosystem, can be seen throughout Perrier-Jouët's latest campaign.
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Pernod Ricard USA, the premium spirits and wine company in the US, is the largest subsidiary of Pernod Ricard SA based in France. With a wide portfolio of esteemed brands, including Perrier-Jouët Champagne, Pernod Ricard USA is committed to sustainable and responsible business practices.
About FLOWERBX
FLOWERBX is a leading female-led florals and foliage company dedicated to putting the Earth first. With a cut-to-order, zero-waste model and carbon-neutral flower delivery, FLOWERBX prioritizes sustainability and innovation.
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Cocktail Courier offers a convenient cocktail delivery service, providing customers with all the necessary ingredients, alcohol, and instructions to enjoy bar-quality cocktails at home. Their mission is to connect people through the joy of cocktails, offering unique and personal ways to celebrate special moments.
For more information, please visit the official websites of Pernod Ricard USA, FLOWERBX, and Cocktail Courier.
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