2023-10-01 07:01:03
Sinéad O'Connor: Irish Singer of 'Nothing Compares 2 U' Passes Away at 56 - UpdatedNetflix Mails Last DVD, Shuts Down DVD by Mail Service
Netflix has bid farewell to its DVD-by-mail business, marking the end of an era as it ceases operations. In a blog post, the streaming giant commemorated its legacy in the DVD rental industry, highlighting the significance of this service that played an instrumental role in Netflix's growth. The first DVD ever shipped by the company in 1998 was Tim Burton's "Beetlejuice," while the final DVD sent out contained the Coen brothers' film "True Grit" from 2010.
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Despite the digital revolution and the dominance of online streaming, Netflix acknowledged the continued popularity of its DVD service. While often regarded as old-fashioned, the service had a loyal following, particularly because it offered a wide selection of classic films and other content that was not easily accessible through streaming platforms.
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Netflix's DVD business was once a major revenue generator for the company, accounting for over one-third of its total revenues in 2012, with impressive profit margins. However, with the introduction of streaming in 2007, the DVD-by-mail service began to decline, and by 2022, its revenues had dwindled to £146 million, with reports indicating it was nearing breakeven.
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Netflix paid tribute to its DVD origins through various means. The company displayed actual DVDs and red envelopes on its Sunset Boulevard marquee billboard, forming the words "DVDs Will Always Be In Our DNA." Additionally, Netflix released a farewell video reminiscing about the era when Netflix arrived in the mail, concluding with a heartfelt message: "Thanks for watching.
Laughing It Up in San Fran: Larry Dean's Hilarious Stand-up Comedy Game Show!If you wish to commemorate the DVD era, Netflix is offering a unique sleeping bag designed to resemble their iconic red envelopes. Available for purchase at the Netflix shop for £50, the sleeping bag allows you to "envelop yourself" in the Netflix experience every night, providing a cozy reminder of the company's beginnings.
Updated 7:59 a.m. with details of the final DVD shipped.
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