Meta Accused of Targeting Children in Recruitment Strategies, Internal Documents Suggest

Investigation Highlights Meta's Focus on Underage User Base

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Meta, the tech behemoth behind Facebook and Instagram, is currently under scrutiny for allegations suggesting that it ignored over a million reports of underage users across its networks, taking action on just "a fraction" of these incidents. Such claims have raised serious concerns about child safety on popular social media platforms.

Damning accusations have surfaced, proposing that Meta's products are purposefully designed to retain young users' attention through questionable tactics. Furthermore, recent court revelations indicate that the company is marketing its platforms to children under 13—a violation of their own user policies.

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Legal Pressures Intensify Amid Public Outcry

The revelations emanate from a substantial legal action initiated by 33 US attorney generals last month. They are not only seeking corrective measures but also financial penalties to redress what they assert as Meta's 'misleading public declarations' about its services being safe for the younger demographic.

Instagram, specifically, has supposedly hosted millions of users below the age of 13. In fact, between 2019 and early 2023, Meta purportedly received over 1.1 million reports signifying the presence of underage individuals on its services. Astonishingly, these reports were sourced from direct avenues such as Instagram's reporting system.

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The outcry from the legal consort not only accuses Meta of inadequate response to these reports but also charges them with harvesting children's data without parental consent. Internal communications have suggested that minors are in fact considered an 'intended audience' by the company.

Meta's Long Game with Young Audiences

The allegations extend to insinuations that Meta's strategy is to hook children at a young age for immediate profit and to secure future loyal users as they mature into adulthood.

In counter-argument, a Meta representative emphasized to Associated Press how the accusations unfairly distort Meta's endeavors in fortifying its platforms for teen users, acknowledging, however, the intricate nature of age verification challenges.

Recent developments also shed light on Meta CEO Mark Zuckerberg's rejection of certain proposals intended to better protect younger users. Furthermore, former Meta insider Arturo Béjar has hit out against the company, implicating it in the knowledge of the harms befalling teens on its platforms without taking adequate remedial action. According to Béjar, Meta even offers 'placebo' features that fall short of genuinely securing the platform for its younger audience.

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