Jean-Claude Van Damme Introduces New Irish Whiskey

2023-10-21 02:35:03

Jean-Claude Van Damme Launches Irish Whiskey

Hollywood actor Jean-Claude Van Damme has partnered to create Old Oak, a new Irish whiskey brand named after Oak Leaf County in Derry, Northern Ireland.

Famous for his roles in movies like Streetfighter, Universal Soldier, and Mortal Kombat, Jean-Claude Van Damme, also known as "The muscles from Brussels," has recently launched his own Irish whiskey brand, Old Oak.

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The martial artist had initially considered releasing an American Bourbon, but after a chance encounter with a friend, he turned his attention to Northern Ireland and decided to associate his name with a spirit from the Emerald Isle instead.

"I was looking for my own brand of whiskey, possibly an American Bourbon, and then one of my close friends and business associates asked, 'Why an American whiskey when you can go back to the roots of whiskey and find an Irish whiskey?'," shared Van Damme.

Van Damme's decision also aligns with the commercial prospects of Irish whiskey. Sales of Irish whiskey in the US have increased tenfold since 2002 and are projected to grow by an additional 16% this year, driven by the Irish American population.

Although originally from Brussels, Van Damme has resided in the US since the 1980s.

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Old Oak: Craft Premium Whiskey

Old Oak, described as a "craft premium whiskey," is the brainchild of Van Damme and co-founder Carson. It takes its name from the Oak Leaf County region of Derry, Northern Ireland, where Carson hails from.

Currently, Old Oak offers two expressions: a three-year-old (£34.95) and a five-year-old (£39.95). The brand also has plans to introduce a Pot Still elaboration in the near future.

Produced in a craft distillery near Belfast, Old Oak's signature three-year-old blend undergoes finishing in a combination of Bourbon and New Oak barrels. The five-year-old variant, on the other hand, receives its finishing touches in a rum reserve barrel.

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