Emma Willis and Vodafone Unveil Britain's Hidden Crisis: The Reality of the Digital Divide

2023-10-17 15:56:05

Emma Willis Joins Vodafone to Highlight Britain's Digital Divide

Vodafone has teamed up with television presenter Emma Willis to raise awareness about the realities of the digital divide through a new three-part YouTube mini docu-series called "Disconnected." The series is part of Vodafone's everyone.connected initiative, which aims to address the issue of digital exclusion in the UK. The first episode, launched today, explores the challenges faced by those without internet connectivity when performing simple day-to-day tasks.

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In a recent survey conducted by Vodafone, it was found that Brits complete at least 90 tasks online every day, up 10% from last year. These tasks include sending 270 text messages, making 180 phone calls, and booking 150 appointments online every month. For those who are digitally excluded, tasks such as banking can take an extra 1.5 hours on average without connectivity. Additionally, 49% of those surveyed claimed that their stress levels would be higher if they didn't have access to mobile data.

The Importance of Connectivity

Being connected is considered more important than exercising or socializing for 38% of Brits, according to the same survey. It improves their financial management (57%), ability to conduct daily tasks (54%), social connections (46%), job or education opportunities (30%), and health and fitness (25%). The survey also revealed that staying in touch with friends and family is a top priority, with 39% of respondents using their phones to do so up to three times a day.

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People facing digital exclusion can spend additional hours each day completing tasks that are simpler and more cost-effective to do online. This includes tasks like banking, booking appointments, and paying household bills. In the docu-series, Emma Willis explores the impacts of digital exclusion on daily life and highlights the importance of closing the gap between those with and without connectivity, skills, or devices.

Vodafone's everyone.connected Initiative

Vodafone's everyone.connected campaign aims to help the 1.7 million people and businesses in the UK that are living in digital exclusion. As part of this initiative, Vodafone is donating connectivity, skills, and devices to bridge the digital divide. The campaign has pledged to help four million people and businesses by the end of 2025.

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Through the "Disconnected" docu-series, Emma Willis meets individuals and charities who are working with Vodafone to improve digital exclusion. Charities such as Good Things Foundation, the Trussell Trust, Independent Age, and LandAid are featured in episodes two and three of the series.

By increasing awareness and sharing the docu-series, viewers can support the everyone.connected initiative and contribute to ending digital exclusion in the UK. The series can be viewed on YouTube, and more information about the campaign can be found on Vodafone's official website.

Supporting Vulnerable Customers

Vodafone has committed to retaining all current measures to support vulnerable customers impacted by the cost-of-living crisis, including social tariffs and digital inclusion campaigns. Stay updated with the latest news from Vodafone by following them on Twitter and LinkedIn, and signing up for News Centre website notifications.

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