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The tech giant, Meta, is taking steps to comply with the EU's Digital Services Act by offering European users the ability to disable personalized content on Facebook and Instagram. This move comes ahead of the full application of the DSA to larger companies like Meta later this month.

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Meta Introduces New Features for European Users

Meta, the parent company of Facebook and Instagram, has unveiled new features for European users in order to align with forthcoming EU regulations. These features give users the option to turn off personalized content, which is content tailored to their personal interests based on algorithmic data.

Complying with the Digital Services Act (DSA)

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The option to disable personalization is being introduced to ensure compliance with the EU's Digital Services Act (DSA). The DSA is a set of regulations aimed at tackling illegal content online and imposing new rules on larger companies. Meta, as a designated very large online platform (VLOP), is required to adhere to various rules regarding content moderation, disinformation, and transparency for users.

Enhancing Transparency and User Control

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Nick Clegg, the president of Meta's global affairs division, stated that the new options for Facebook and Instagram provide "additional transparency" and empower users to customize their content viewing experience. When personalization is turned off, users will see chronological content instead of AI-curated recommendations based on their preferences and previous activity.

UDA Compliance Measures

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These adjustments are part of a larger effort by Meta to ensure compliance with the DSA. Other measures include making reporting tools more accessible for users to report illegal content. Meta is not alone in its pursuit of compliance, as other tech companies such as TikTok have also made similar adjustments to their personalized content options in response to the DSA.

Reacting to EU Regulation

Clegg expressed Meta's support for the new regulatory measures and emphasized the company's dedication to becoming DSA compliant since it was enacted last November. He stated that Meta has assembled a large cross-functional team of over 1,000 people to develop solutions in line with the DSA's requirements. Meta has consistently advocated for a harmonized regulatory regime that upholds people's rights while fostering innovation.

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Past Challenges and Moving Forward

While Meta is actively working towards compliance with EU regulation, it has encountered difficulties in the past, particularly with respect to GDPR. In a recent ruling by a top European court, Meta faced setbacks in its data collection practices.