Defining an Era: The Impact of Linda, Cindy, Christy, Naomi, and Tatjana

2023-09-20 09:25:07

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The Super Models: How Linda, Cindy, Christy, Naomi and Tatjana defined an era

Models today may never reach the status and fame of iconic supermodels like Linda Evangelista, Cindy Crawford, Christy Turlington, Naomi Campbell, and Tatjana Patitz. According to industry experts, brands now prioritize models with a strong social media following, while advertising agencies have taken a backseat. The power of social media stars such as Kendall Jenner, Gigi Hadid, and Bella Hadid is undeniable, as they sell products through their massive influence. This shift has led to a diverse range of individuals, from influencers and models to actresses, promoting and marketing fashion.

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Unlike their predecessors, many of today's top models are already wealthy and famous, with some even being the offspring of supermodels themselves, like Cindy Crawford's daughter Kaia Gerber and Kate Moss's daughter Lila Moss. The fashion industry has evolved into a more inclusive landscape, embracing content creators and the digital world. However, industry insiders believe it would be nearly impossible for a new face to attain the same level of global recognition and fame as Kate Moss, Christie Brinkley, or Naomi Campbell in today's saturated market.

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The Future of Supermodels

Despite continuous scouting efforts by agencies like Storm, including discovering talent in unexpected places like a choir at a King's coronation, the chances of finding a new superstar on par with the iconic supermodels are slim. The industry's focus has shifted, and the era defined by Linda, Cindy, Christy, Naomi, and Tatjana may never be replicated.

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The Super Models premieres on Apple TV+ on 20 September.

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