Avoid These 10 Common LinkedIn Mistakes

2023-10-03 11:50:08

10 LinkedIn Mistakes You Should Avoid

In my personal opinion, job searching and using LinkedIn for career prospects can be overwhelming. The continuous application process, facing rejections, and dealing with mundane interview questions can be exhausting. It's no wonder that job seekers often feel burnt out by the experience.

However, the importance of maintaining a strong LinkedIn presence is widely recognized. The rise of LinkedIn influencers indicates that the platform offers opportunities for impactful content. Teachable.com explains that LinkedIn influencers are drawn to the platform due to its positive nature and the appreciation for empowering content.

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LinkedIn users are inclined to follow individuals who identify themselves as "thought leaders" on the platform. They appreciate sincere and vulnerable content, just as Facebook users love inspirational quotes shared by their friends and family.

While LinkedIn is a valuable platform to share work-related insights, it's essential to avoid certain mistakes that could harm your professional image and employment prospects. The Audit Lab highlights some of these common errors:

1. Adding qualifications to your name

"A BA has no place in your title. Your profile should speak for itself without going overboard, so keep certificates in the appropriate 'about you' section."

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2. Instantly selling yourself

When reaching out to unknown connections on LinkedIn, ensure your messaging is genuine and avoid long, spammy sales pitches. It's best to establish a connection before pitching your products or services.

3. Adding literally anyone and everyone

Avoid adding random LinkedIn users to expand your network. Instead, focus on organic connections and limit your requests to people you know in real life.

4. Using buzzwords

Simplicity is key. Avoid using exaggerated or trendy terms like "sales ninja," "head of happiness," or "digital rockstar." Opt for a more straightforward and professional approach instead.

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5. Uploading selfies

Avoid sharing personal photographs on your LinkedIn profile, unless they are relevant to professional events or conferences. Posting random selfies with lengthy captions is discouraged.

6. Inspirational quotes

Avoid sharing motivational quotes on LinkedIn. While they may come from a good place, they don't contribute significantly to the platform's professional environment.

7. Toxic positivity

While it's admirable to find positivity in difficult situations, imposing a "work hard" mindset on others can overlook their struggles and challenges in the workplace.

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8. Oversharing

Adding a touch of personality to your posts is beneficial, but avoid oversharing personal information that may create a wrong impression. Maintain a professional tone and avoid revealing too much personal information.

9. Posting multiple times a day

Posting on LinkedIn one to two times a day is generally recommended. Overloading your connections' feeds with frequent posts can negatively impact your image and result in people scrolling past your content.

10. Performative liking and commenting

Building genuine relationships and interacting with your network is essential. However, excessively liking and commenting on others' posts with the expectation of reciprocation can appear inauthentic and insincere.

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Remember, while LinkedIn offers excellent opportunities for professional growth and networking, avoiding these common mistakes will help you maintain a strong and professional presence on the platform.

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