Arnold Schwarzenegger's Surprising New Role: Lidl's DIY Brand Ambassador

2023-08-30 06:06:34

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Arnold Schwarzenegger becomes brand ambassador for Lidl's DIY range

Arnold Schwarzenegger has taken on his most unexpected career move yet as he becomes the face of Lidl's new DIY range. The Austrian actor, known for his bodybuilding and film career, is now an ambassador for PARKSIDE, the supermarket's home-improvement brand. With his experience as a former bricklayer and handyman, Arnold is no stranger to the tools he's seen handling in his films.

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In a promotional trailer, Arnold showcases the PARKSIDE range, expressing that success is achieved by having the right tools at hand. The trailer depicts Arnold handing a drill to a young man, engaging with a group of children, and working in a workshop. The former Mr. Olympia emphasizes the importance of using quality tools to execute plans and achieve success.

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The trailer concludes with Arnold assisting the young man in completing a bench press, symbolizing their shared journey of building something new. In a recent interview, Arnold reflected on his bodybuilding days and shared how exercise keeps him motivated and positive. PARKSIDE products will be available in Lidl stores nationwide starting from September 7th.

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