Apple's New Film Strategy Debuts with 'Killers of the Flower Moon'

2023-10-20 21:09:05

Apple's New Film Strategy Unveiled with 'Killers of the Flower Moon'

Apple has taken a bold step in its film strategy with the highly anticipated release of "Killers of the Flower Moon." Despite little information about the company's shift in strategy, theater owners are delighted with Apple's decision to prioritize theatrical releases. The move signals a recognition from Apple that movies belong in theaters and will likely attract renowned filmmakers to collaborate with the tech giant in future projects.

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Scorsese and Apple Join Forces to Bring 'Killers of the Flower Moon' to the Big Screen

Renowned filmmaker Martin Scorsese and his co-writer, Eric Roth, started working on the adaptation of David Grann's nonfiction book, "Killers of the Flower Moon," back in 2017. Initially, Paramount was set to finance and distribute the film. However, when production costs escalated, Apple stepped in to provide the necessary funding. Paramount remained involved in the project, with Apple reimbursing the studio for its development costs and a portion of Scorsese's overall deal. Paramount retains control over theater bookings and media buys, while Apple handles publicity and marketing materials.

The involvement of Leonardo DiCaprio, known for his successful collaborations with Scorsese, combined with positive reviews, is expected to draw significant attention from audiences. The partnership between Apple and Scorsese has generated substantial excitement among theater owners, who believe it will lead to more dynamic and entertaining films created by major filmmakers in the future.

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