Apple's iPhone 15 Series Drives Growth in US Smartphone Shipments for Q3

Uptick in US Smartphone Deliveries Anchored by New iPhone Launch

Seasonal momentum marked an impressive leap in the United States smartphone market with a 21% rise in shipments, reaching a volume of 31 million units in the period from July to September.

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The surge, a clear deviation from the second quarter, coincides with the unveiling of the much-anticipated iPhone 15 lineup, propelling Apple's market prominence. The tech giant's newest offerings – including the iPhone 15, 15 Plus, 15 Pro, and 15 Pro Max – remarkably seized 34% of the nation’s iPhone transactions within their initial days of availability. Nonetheless, a retrospective outlook reveals a 5% dip compared to the same timeframe last year.

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Apple's Strategy and Seasonal Promotions

Promotional initiatives by carriers focused on encouraging customers to upgrade to superior models have assisted in tempering the annual decline. Despite Apple's late entrance in the quarter with the iPhone 15 series, their sales volume experienced an 8% fall year-over-year, totaling 17.2 million units.

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Competitive Landscape – Brand Performances

Samsung remains a key player in the market, dispatching 6.8 million smartphones, boosted by the acclaimed Galaxy Z Flip5 and Fold5, which represent 20% of the quarter's deliveries. The South Korean titan continues to dominate the foldable segment with an 87% market share within the US. Meanwhile, Motorola celebrated its strongest quarter since Q2 2022, seizing 9% of the market and achieving a 14% surge over the prior year.

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Not to be overshadowed, Google and TCL complete the top five, each possessing around 4% of market share. With Google moving 1.2 million units and TCL at 1.3 million, both have shown commendable performance. Experts predict that while the immediate outlook for a market reversal in Q4 is bleak, a "mild recovery" could be on the horizon for 2024.

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