AEW's Bully Ray Reveals Timetable to Determine True Success

"AEW Dynamite" has exceeded 1 million viewers only twice in 2023, compared to 13 occurrences last year. Despite this decline, the 2022 and 2023 viewer averages remain relatively close. Bully Ray, speaking on "Busted Open Radio," commended AEW for nearing the one million mark with this year's "Dynamite: Grand Slam." However, he warned against complacency and urged AEW President Tony Khan to analyze the specific elements that attracted more viewers to the September event, in order to make strategic adjustments.

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Bully Ray on Evaluating AEW's Progress

Bully Ray, with his expertise in the wrestling industry, emphasized the need for a three-month timeframe to determine if something is truly resonating with the audience. Whether it's the buyrate for a pay-per-view, merchandise sales, or other metrics, this period provides a comprehensive understanding of progress. He believes that while casual fans may have returned for "Grand Slam," the key lies in retaining those viewers for future episodes of "Dynamite."

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Concerns Moving Forward

If "Dynamite" falls back to its previous viewership numbers, Bully Ray questions if the underlying issues have been addressed. The recent drop of nearly 130,000 viewers from "Grand Slam" serves as a testament to this concern.

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