Why Apple's Surprising Defense of iMessage is Making Waves in the EU

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2023-09-05 10:52:01

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Apple and Microsoft argue against being considered gatekeepers under EU Digital Markets Act

The European Union's Digital Markets Act (DMA) recently came into effect, aiming to promote competition in the EU digital market by regulating the market power of larger companies. These companies, referred to as gatekeepers, are defined as large digital platforms with over 45 million active users in the EU and €7.5 billion in annual revenue.

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The EU Parliament is set to publish a list of gatekeepers on September 6. Companies on this list will have until March 6, 2024, to comply with the regulation, including opening up to competitors and ensuring interoperability between apps and platforms.

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According to the Financial Times, Apple and Microsoft are both arguing against being labeled as gatekeepers. Apple claims that its messaging service, iMessage, does not have the required 45 million active users in the EU to be considered a gatekeeper. Microsoft, on the other hand, asserts that Bing only holds a 3% market share in the search engine market, significantly less than Google's dominance.

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With the list of gatekeepers about to be published, it will be interesting to see which companies and services fall under the EU's new digital regulation. In addition to Apple and Microsoft, Amazon, ByteDance, Meta, and Samsung are also expected to be included on the list.

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