Advertising is a powerful tool. It can shape opinions and attitudes of its viewers. Recently, a commercial created by Iceland Foods was banned. In this article, we will explore who banned Iceland advert.
The commercial, created by Iceland Foods, was an animated video that highlighted the dangers of palm oil production. The commercial was deemed too political to be aired by the UK's Advertising Standards Authority (ASA).
Iceland Advert Banned by UK Advertising Authority
The Advertising Standards Authority (ASA) in the UK banned an Iceland advert in early 2019 after deeming it to be untruthful and misleading. The advert featured a voice-over from a narrator who claimed that the palm oil used in Iceland's products was 100% responsibly sourced.
However, the ASA found that this wasn't true and ruled that the supermarket chain had breached advertising rules. The watchdog said that Iceland had not used enough evidence to prove that the palm oil used in their products was responsibly sourced.
Iceland has since released a statement expressing their disappointment with the ruling and has promised to continue their efforts to improve the sustainability of their palm oil sourcing.
The ruling was welcomed by environmental groups as it highlighted the need for companies to be transparent when making claims about their practices.
Iceland has since changed their commitment to palm oil use and has promised to remove all palm oil from their own-brand products by the end of 2018.
Why Was Iceland's Ad Banned?
Iceland's controversial advertisement was banned by the UK's Advertising Standards Authority (ASA) for breaching the UK's advertising code. The advertisement, which showed a baby orangutan in a deforested area, was deemed to be too political for broadcast.
The advertisement was part of Iceland's 'Rang-tan' campaign on palm oil, that highlighted the destruction of rainforests caused by the production of palm oil and how it has a negative impact on the environment.
The ASA ruled that the advertisement "must not appear again in its current form" as the political message was seen to exceed the scope of the advertising code.

The decision has caused a great deal of controversy, with people arguing that the advertisement should have been allowed to air.
Others have argued that the ASA was right to ban the advertisement, as it was seen to be political in nature.
The debate around Iceland's advertisement has raised important questions about the regulation of advertising and the need to ensure that all campaigns remain within the scope of the advertising code.
Ultimately, the ASA's decision to ban Iceland's advertisement serves as a reminder of the importance of following the regulations surrounding advertising, in order to ensure that all campaigns remain within the scope of the advertising code.
Iceland's Popular Advert - Who Did It?
Iceland's Popular Advert was created by Greenpeace and voiced by Emma Thompson. It was released in 2018 as a part of a campaign to save the world's last untouched Arctic wilderness from oil and gas exploitation.
The campaign was made to raise public awareness of the dangers of oil and gas extraction in the Arctic. It also highlighted the need for urgent action to protect the area from exploitation.

The advert was widely praised for its powerful message and emotive visuals.
It went viral, gaining millions of views and inspiring other organisations to create similar campaigns.
The advert was widely praised for its creative and innovative use of animation, as well as its use of poignant imagery.
It was also credited with raising public awareness of the threats to the Arctic and inspiring people to take action in protecting it.
Greenpeace and Emma Thompson have been widely credited with creating this powerful and inspiring advert. It has had a lasting impact in raising public awareness of the importance of protecting our planet's Arctic wilderness.
The success of this advert has been an inspiration for many other organisations and campaigns to follow in its footsteps and create similar campaigns to raise awareness and inspire people to take action.
Banned Christmas Advert: What Happened?
The Christmas season is often a time for joy and celebration. However, in 2018, an advertisement caused quite a stir in the UK. The advert, featuring a penguin in a Christmas jumper, was banned from British television.
The advert depicted an animated penguin attempting to make its way to the North Pole. Along the way, the penguin encounters a variety of obstacles, including a broken bridge, a deep crevasse, and a raging river.

The advertisement was banned due to concerns over child safety. The Advertising Standards Authority (ASA) ruled that the advert was likely to cause fear and distress to young viewers.
The ASA also ruled that the advert was in breach of the broadcasting code, which states that all advertisement must not contain anything likely to cause harm or distress.
The company that produced the advert, Iceland, was widely criticised for the campaign. The company apologised for any distress caused and withdrew the advertisement from circulation.
The incident highlighted the importance of advertising regulation, and the need for companies to be aware of the potential impact of their campaigns.
The banned Christmas advert is a reminder of the potential risks of advertising, and the importance of adhering to regulations.
Exploring Iceland's Ban on Palm Oil
Iceland is taking a stand against Palm Oil. The country has banned the use of Palm Oil in their own-brand products, making them the first major retailer to do so. This groundbreaking decision is a result of the environmental damage that is caused by the production and use of Palm Oil.

The ban is part of Iceland's commitment to sustainability and conservation. Palm Oil production has a devastating effect on the environment, leading to habitat loss, deforestation, and the displacement of local communities.
Iceland's commitment to sustainability is admirable, and it is hoped that other retailers will follow suit. By leading the way, Iceland is setting an example for the rest of the world.
The ban on Palm Oil is a huge step forward in the fight against climate change. It is a reminder that we all have a responsibility to protect the environment, and that we all need to do our part.
Iceland's ban on Palm Oil is a powerful statement that is sure to have a positive impact on the future of our planet. It is a reminder that we must all work together to protect our environment, and that our actions have consequences.
Accordingly, Iceland's advert has been banned by the Advertising Standards Authority for being too political. Despite the fact that the advertisement was well received by the public, it was found to breach rules in terms of political advertising. The decision to ban the advert has been met with mixed reactions from the public, some in agreement and some in disagreement. Overall, the banning of this advert has stirred debate over the rules of political advertising and has raised important questions about the role of advertising in the public discourse.
It is clear that when it comes to political advertising, the Advertising Standards Authority has a responsibility to ensure that its rules are followed. However, this case raises the question of whether or not the rules need to be reviewed in order to better reflect the public's opinion.

The Iceland advert case has demonstrated that the rules regarding political advertising are important, but they also need to be flexible enough to reflect the values of society. It is important that we continue to debate this issue in order to ensure that the rules remain relevant and fair.
In 2019, the UK's Advertising Standards Authority (ASA) banned an Icelandic supermarket advert for promoting food waste. The advert showed a family throwing away food from their fridge, which the ASA deemed "irresponsible and harmful". They argued that the advert could encourage people to waste food when there are so many people in the world who go hungry every day. The Icelandic supermarket responded to the decision, stating that the advert was intended to raise awareness about food waste, not promote it.
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