Vernon Kay Addresses Radio 2 Ratings Decline Following Ken Bruce's Departure

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2023-11-07 11:24:43

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Vernon Kay Responds To Radio 2 Ratings Dip After Ken Bruce Exit

Vernon Kay has spoken out after reports that BBC Radio 2's mid-morning show has seen a decline in listeners since he took over as host from veteran Ken Bruce in the spring.

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Former I'm A Celebrity... Get Me Out Of Here! campmate Vernon is now bringing in 6.9 million listeners – a decrease of 1.3 million.

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Vernon's Perspective

Vernon addressed the decline, stating that it was "to be expected" and that it was natural for there to be a dip when Ken Bruce left the show. He also acknowledged Ken's popularity and the audience's loyalty to him.

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Vernon also mentioned that since the initial dip, the figures have remained steady, which he finds encouraging. He expressed gratitude for the opportunity to connect with millions of listeners.

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Ken Bruce, who hosted the mid-morning slot for over 30 years, revealed in an interview with Radio Times that he felt like an "afterthought" at the station before his departure. He decided to make a change and joined Greatest Hits Radio, where his show experienced a surge in listeners, now pulling in 3 million.

Both Vernon and Ken have found success in their respective roles, and although there was a dip in Radio 2's ratings initially, the numbers have stabilized since then.

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