Users Seek Out Better Solutions in Response to YouTube Ad Blocker Crackdown

Users Seek Out Better Solutions in Response to YouTube Ad Blocker Crackdown

2023-11-04 07:54:31

If you've been following the latest updates on YouTube's crackdown on ad blockers, you're probably aware of the platform's seriousness about it. This crackdown began as an experiment but quickly spread on a global scale.

Currently, if you're using popular ad-blocking solutions, you won't be able to watch content on YouTube. In other words, YouTube's efforts to block ad blockers have been successful. Many developer reports indicate a decline in user count for various ad-blocking solutions.

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However, there has also been a different outcome. Many users who previously used regular ad blockers to watch YouTube videos have now turned to better ad-blocking alternatives.

Table
  1. The Aftermath of YouTube Ad Blocker Crackdown
  2. What About the Other Options?

The Aftermath of YouTube Ad Blocker Crackdown

Last month, hundreds of thousands of users uninstalled ad blockers from their devices due to YouTube's expanded crackdown efforts. Simultaneously, there has been a record-breaking number of installations for alternative solutions that YouTube has yet to address.

One popular option is the Ghostery extension by Krzysztof Modras, which has seen a notable increase in installations and uninstalls on Chrome. Over 90% of users who uninstalled the ad blocker cited its failure to block YouTube ads as the reason.

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YouTube Shorts

Interestingly, the same extension has seen a 30% increase in installations on Microsoft Edge, suggesting that users are seeking alternative browsers to enjoy an ad-free experience on YouTube.

AdGuard, another ad-blocking software, reported approximately 6,000 daily uninstallations on Chrome. However, the count grew to 1,100 per day from the second week of October until the end of the month. AdGuard noted that the uninstallations peaked at 52,000 on October 18, which is when YouTube implemented its ad-blocking measures.

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Notably, the premium version of AdGuard's ad-blocking software remains unaffected by YouTube's efforts. The company reported an increase in installations for the premium version, with 60,000 installations between October 18 and October 27.

What About the Other Options?

Currently, it seems that YouTube's crackdown on ad blockers has pushed users to search for better alternatives. Some users are turning to platforms like Newpipe, which provides YouTube-like videos without any ads. This shift in user behavior doesn't come as a surprise.

Industry experts have already cautioned YouTube about its ad-blocking efforts. For instance, Modras highlighted the potential for more complex blocking tactics that may inadvertently create security vulnerabilities.

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Stop YouTube Videos from Buffering

However, if you're still looking for alternatives, Origin on Firefox is currently working on YouTube, and Adblock Plus has developed a solution to bypass the platforms' anti-ad block measures.

YouTube Premium

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