Microsoft aims to expand its presence in the PC market, which currently stands at around 3%. To achieve this, the tech giant has scheduled a product launch event in New York in mid-September. The event is expected to showcase new Surface PCs, Microsoft accessories, and updates to the recently announced Windows 11. While Microsoft is a key player in the PC software market, its Surface notebooks have struggled to gain more than a 2.1% market share for PC shipments, as estimated by research firm Gartner. In comparison, Lenovo holds the largest market share at approximately 25%, followed by HP at 19%, and Dell at 18%.
Get a Free Speed Boost on Your Internet Connection: The One Surprising Trick Virgin Media Users Need to Try NowSpeculations suggest that Microsoft may unveil new devices such as the Surface Go 4, Surface Laptop Studio 2, and Surface Laptop Go 3 at the event. Retailers in Australia have reportedly been informed about potential releases in the coming months.
A Sneak Peek at the Microsoft Surface Studio 2
According to reports from Windows Central, the upcoming Surface Laptop Studio 2 is rumored to come equipped with Intel's latest processors, enhanced graphics capabilities, and improved connectivity options. Notably, Surface hardware sales have been on the decline in Australia. Despite Microsoft's strong position in the PC software market, it has struggled to capitalize on this success in the hardware arena.
Is your Wi-Fi speed being murdered? The common mistake all BT broadband users must check todayTo ensure a promising performance, Microsoft decided to replace the Arm processor-based Surface Go 4 with an Intel-powered option. There are also rumors that the Surface Go 3 will feature Intel's 12th Generation processors and an enhanced starting configuration. The upcoming "special event" will be Microsoft's first major announcement since reevaluating its hardware lineup and implementing job cuts earlier this year.
According to The Verge, Microsoft's recent changes have led to the discontinuation of its branded mice, keyboards, and webcams, redirecting its focus to the Surface brand. It remains to be seen whether Microsoft will introduce any new Surface-branded accessories this year, particularly webcams.
A Disturbing Bug in a Popular Android App Has Led Google to Take Drastic Action: Check Your Phone Now!Unveiling Windows 11 Updates and More
Earlier this year, Microsoft announced plans for a major update to Windows 11 in September. The update will introduce new features such as built-in support for RAR and 7-Zip files, an enhanced settings homepage, improved volume control, and early access to Windows Copilot.
Lingering "Flickergate" Issues
A few months ago, Microsoft was addressing issues related to flickering screens on its Surface laptops. Numerous Surface Pro 4 owners raised concerns about screen flickering problems, causing a flood of complaints on Microsoft's support forums. Unfortunately, the issue persists, and many affected devices are no longer covered by warranty.
Phones LTD Offers Samsung S23 Ultra EE Deals with Complimentary Galaxy Watch5As Microsoft gears up for its upcoming product launch event, the tech community eagerly awaits the unveiling of new Surface PCs, accessories, and Windows 11 updates. Stay tuned for more exciting news from Microsoft!
Leave a Reply