Unveiling the Creative Journey: A Behind-the-Scenes Look at Amazon Echo's TV Spot with Grant Hill and Steve Smith

Introducing the Amazon Echo TV Ad: "Seven Steps"

Who is the advertiser behind this TV ad?

The advertiser behind this TV ad is Amazon Echo. The Amazon Echo is a smart speaker device developed and manufactured by Amazon. It is a voice-controlled intelligent personal assistant that can perform various tasks such as playing music, answering questions, and controlling smart home devices. The Amazon Echo has gained popularity for its innovative features and ease of use.

When was this TV ad released?

This TV ad was published on March 18, 2016. It is worth noting that this date coincided with the NCAA March Madness, a popular college basketball tournament held annually in the United States. This strategic timing allowed the Amazon Echo to reach a large audience during a high-profile sporting event.

Where can viewers find more about the advertiser?

Viewers can find more about Amazon Echo on YouTube. The advertiser has a dedicated YouTube channel where they showcase the features and capabilities of the Amazon Echo device. It serves as a platform for customers to learn more about the product and its benefits.

What is the featured product in the TV ad?

The featured product in this TV ad is the Amazon Echo. The Amazon Echo is a voice-activated smart speaker that utilizes Amazon's virtual assistant, Alexa. It can perform various tasks such as playing music, providing weather updates, and controlling compatible smart home devices.

Is there a song featured in the ad?

No song has been identified for this particular spot. However, viewers have the opportunity to suggest a song to be added to the ad by visiting the provided link.

What is the mood of this TV ad?

The mood of this TV ad is funny. The ad aims to entertain viewers through humor and showcases how the Amazon Echo can enhance everyday life with its voice-controlled features.

Are there any notable actors in the TV ad?

Yes, the TV ad features Grant Hill and Steve Smith Sr., who are both athletes. Grant Hill is a former professional basketball player who played in the NBA for 19 seasons. Steve Smith Sr. is a former professional football player who played in the NFL for 16 seasons. Their involvement in the ad adds credibility and relatability to the product.

Which creative and media agencies were involved in the production of this TV ad?

The creative agency responsible for this TV ad is Wongdoody, known for its innovative and engaging advertising campaigns. The media agency involved in the production was Initiative, which specializes in strategic media planning and buying.

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