Unveiling O2's Captivating #WearLaRose Initiative Honoring England Rugby Supporters

• With thousands of England Rugby fans set to travel to France over the next two months, O2's 'Wear la Rose' campaign will celebrate, champion, and reward fans for their support
• As part of the campaign, O2 has teamed up with former England Rugby captain, Dylan Hartley, to unveil a unique, fan-inspired artwork outside the iconic Louvre Museum, which immortalizes the bond between England Rugby fans and players
• O2 customers can roam freely while in France, as O2 is the only major UK mobile network to offer inclusive EU roaming to all customers as standard
• Through Priority from O2, the mobile operator will also provide rugby fans with a range of perks and deals over the coming months

O2 launches #WearLaRose campaign to celebrate England Rugby fans

The campaign centers around a unique piece of art commissioned to immortalize the role that fans play in rugby, which was unveiled at the iconic Louvre Museum in the center of Paris.

The artwork, which features real England fans and O2 customers, was created by award-winning Canadian artist, Vincent McIndoe, and is inspired by the host nation through the 'French Romanticism' style which captures the emotion and drama fans go through while supporting their team.

Hartley was seen formally unveiling the painting at the Louvre Museum ahead of it traveling to other Paris landmarks and locations such as the Arc de Triomphe and along The Seine.

'Wear la Rose' is an iteration of O2's established 'Wear the Rose' campaign and continues the mobile operator's association with England Rugby, which is in its 28^th year and is one of the longest-running sports shirt sponsorships in the world.

O2 customers who travel to France will be able to enjoy free roaming as O2 is the only major UK mobile network to offer inclusive EU roaming as standard, up to 25GB. According to recent research from O2, Brits that are with the likes of EE, Vodafone, and Three could find themselves spending up to £117 each in roaming fees if they follow their team all the way to the final.

Those following the squad from back home, or those that want to get even closer to the team, can tune in to special episodes of O2 Inside Line which will provide unprecedented access to the players and the latest updates from the camp.

Get 3 Months of Amazon Prime for £1 with VeryMe Rewards | Free Snack from Morrisons | Pre-Sale Tickets for 2024 Guinness Six Nations

England Rugby fans with O2 can also enjoy a host of perks and offers thanks to Priority, including 30% off England Rugby Shirts and other Umbro merchandise, competitions to win signed shirts, and the chance to win a trip to France.

Simon Groves, Director of Brand & Marketing at Virgin Media O2, said: "Our Wear la Rose campaign has England Rugby fans at its heart, championing their support and capturing what it really means to be a fan. Whether supporting the squad from home or cheering them on in France, we've got O2 customers covered with inclusive EU roaming and a range of Priority perks. As a proud partner of England Rugby, we're behind the team and Wear la Rose with pride."

Dylan Hartley, former England Rugby captain, said: "Excitement is building and it's great to team up with O2 to launch their Wear la Rose campaign. With thousands of England fans traveling to France to watch the team, what better way to honor them by revealing this artwork that celebrates their passionate and dedicated support.