The Surprising Reason Behind the Influx of Instagram Broadcast Notifications

2023-09-21 13:47:45

Instagram Broadcast Channels: Excessive Notifications?

Are you constantly bombarded with notifications on your phone? No, not from your friends' messages or breaking news updates. It's from Instagram, notifying you that a content creator has invited you to join their broadcast channel. If you've been swiping them away in annoyance but want to understand what they are and how to disable them, keep reading.

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What are broadcast channels?

Broadcast channels have been available on Instagram for some time now, but they only became accessible in the UK on September 19. According to Instagram's website, these channels serve as a "casual, quick way" for creators to keep their followers updated. Creators can send messages, while followers can react or participate in polls using texts, photos, videos, and voice notes to share new updates. Instagram also plans to introduce more features, such as collaborator discussions. Messenger and Facebook will soon follow suit.

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Why do you receive frequent notifications?

Creators initiate broadcast channels from their Instagram inbox. Once they send their first broadcast message, their followers will receive a one-time notification to join the channel. Hence, the recent surge in Instagram activity. Subsequent notifications for new updates will only be sent to followers who have joined the channel. However, you can leave or mute channels whenever you wish, or completely disable the notifications. If users believe the channel or content violates parent company Meta's guidelines, they can report it.

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How to join and disable broadcast channel notifications

Once you join a broadcast channel, it will appear in your Instagram inbox alongside other message threads. Sometimes, even the most avid Instagram users need a break from constant phone notifications. Here's how you can turn off broadcast channel notifications:

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To disable notifications for all channels:

1. Open the Instagram app on your phone.
2. Click on your profile icon in the bottom right corner.
3. Tap on the three lines in the top right of your screen.
4. Select the "settings and privacy" option.
5. Go to "notifications," then choose "messages and calls."
6. Scroll down to find the word "off" beneath "broadcast channel messages" and tap it.

To turn off notifications for specific creators:

1. Search for the account you wish to mute within the app.
2. Visit the profile page of that account.
3. Tap the bell icon.
4. Toggle "broadcast channels" off.

By following these steps, you can regain peace from incessant broadcast channel notifications while still staying connected on Instagram.

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